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Show Results For
- All HBS Web
(1,983)
- People (5)
- News (797)
- Research (951)
- Events (3)
- Multimedia (16)
- Faculty Publications (181)
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- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
- 27 Nov 2006
- What Do You Think?
What’s to Be Done About Performance Reviews?
example, argued that the "purpose of reviews should be to drive better business results for the organization making sure that the daily efforts of employees directly contribute View Details
Keywords: by Jim Heskett
- August 2010 (Revised November 2020)
- Module Note
Integrating Around the Job to Be Done
By: Clayton Christensen, Rory McDonald, Laura E Day and Shaye Roseman
Unlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of... View Details
Keywords: Integration Planning; Jobs; Market Segmentation; Customer Satisfaction; Marketing; Jobs and Positions; Marketing Strategy; Segmentation; Integration; Planning
Christensen, Clayton, Rory McDonald, Laura E Day, and Shaye Roseman. "Integrating Around the Job to Be Done." Harvard Business School Module Note 611-004, August 2010. (Revised November 2020.)
- Oct 03 2016
- Interview
Clayton Christensen: The Theory of Jobs To Be Done
- 12 Feb 2019
- Podcast
28. Wyzant - Strategic Restructuring Around Jobs To Be Done
In this episode, we talk with HBS alum Levi Belnap, VP of Business Development at Wyzant, a leading tutoring online marketplace, to discuss how implementing the Jobs To Be Done theory helped Wyzant identify a major market opportunity with tremendous scaling potential.... View Details
- 04 Mar 2019
- Podcast
29. Intercom, and Architecting a Company on Jobs to Be Done
Continuing our focus on Jobs to Be Done, Derek is joined by Intercom Co-founder and Chief Strategy Officer Des Traynor, to discuss how Intercom's model was built from the ground up with the framework. Be sure to take a look at Intercom's helpful JTBD resources. View Details
- 15 Aug 2019
- Podcast
37. A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta
This week on The Disruptive Voice, Derek van Bever, Director of The Forum for Growth & Innovation and Senior Lecturer at Harvard Business School, is joined in the studio by Bob Moesta and Andrew Glaser for an illuminating discussion of the “paradox of innovation”... View Details
- February 2020 (Revised January 2022)
- Case
Getting Brexit Done
By: Alberto Cavallo
In the early hours of Friday, December 13, 2019, a triumphant Boris Johnson, the UK Prime Minister, stood in front of his supporters and declared, “We did it – we pulled it off, didn’t we? We broke the deadlock, [. . .] we smashed the roadblock. [. . .] This election... View Details
Keywords: Economic Integration; Brexit; Economics; Trade; Political Elections; Government Administration; Policy; Negotiation; Globalized Economies and Regions; Problems and Challenges; European Union; Europe
Cavallo, Alberto. "Getting Brexit Done." Harvard Business School Case 720-023, February 2020. (Revised January 2022.)
- 01 Mar 2022
- Podcast
88. Using Jobs To Be Done To Build Successful Brands: A Conversation with Taddy Hall
In the acknowledgments section of Competing Against Luck, co-author Taddy Hall wrote, “Twenty-four years ago, when I walked into the classroom for the first day of Clay’s class, I had no idea of the adventure that was about to begin. Over these many years, there has... View Details
- 16 May 2023
- Podcast
109. The Application Of Jobs To Be Done At LinkedIn: A Conversation with Craig Mackintosh
In this episode, Craig Mackintosh, Head of User Experience Research at LinkedIn, reflects on how the Jobs To Be Done framework has been used at the company to provide strategic focus. He joins David Duncan, co-author with Clayton Christensen on Competing Against Luck... View Details
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- 15 Apr 2020
- News
Bringing Manufacturing Back to the U.S. Is Easier Said Than Done
- 22 Jun 2015
- News
How To Stop Working All The Time And Get More Done
- 29 Jul 2020
- Working Paper Summaries
What Jobs Are Being Done at Home During the COVID-19 Crisis? Evidence from Firm-Level Surveys
- 26 Oct 2012
- News
4 ways to be more productive at work
- 19 Dec 2012
- Research & Ideas
How to be Extremely Productive
the concept that results are the most important factor in evaluating performance, if someone leaves early or comes in late in order to take care of a family matter, it's a non-issue—as long as that person is getting their work View Details
Keywords: by Deborah Blagg
- 25 Jun 2018
- Research & Ideas
In America, Immigrants Really Do Get the Job Done
toward a healthy economy and future gains? There are several levers such as investing heavily in robotics and labor-augmenting machinery, but immigration can also be a powerful way for countries to continue... View Details
- 05 Jul 2022
- Podcast
94. The What, The How, And The Jobs To Be Done Served By The Modern Classrooms Project – A Conversation with Kareem Farah
After college, Kareem Farah became a high school math teacher, teaching in the traditional way that most of us experienced as students, with the instructor standing in front of the classroom and lecturing on the information that students were supposed to learn. Much to... View Details
- 11 Feb 2002
- Research & Ideas
The Quiet Leader—and How to Be One
work—there's lots of pressure to get lots of things done and the sooner the better. Also, a lot of what needs to be View Details
Keywords: by Martha Lagace