Publications

Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop... View Details

10 Apr 2012
First Look

First Look: April 10

market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home View Details

Keywords: Carmen Nobel

December 2020 (Revised March 2022)
Case

Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details

Keywords: Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

March 2020 (Revised November 2020)
Case

Thinx, Inc.—Breaking Barriers in Feminine Care

By: Rembrand Koning, Elie Ofek and Nicole Keller

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details

Keywords: Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

Oct 19 2023
Testimonial

Becoming the Catalyst for Digital Transformation

19 Mar 2007
Research & Ideas

Handicapping the Best Countries for Business

important and what are the keys to analyzing and understanding a country's near-term direction? A: Any business person is interested only in the future—in where markets and countries are heading. The only way to understand the near-term... View Details

Keywords: by Sean Silverthorne

February 2000
Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins

Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details

Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

09 Jan 2007
First Look

First Look: January 9, 2007

standard. We also develop and test two extensions of the earlier model: the presence of provisions mandating royalty-free licensing is negatively associated with disclosure requirements, and when there are only a limited number of SSOs,... View Details

Keywords: Martha Lagace

2008
Working Paper

Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem

By: Robert S. Huckman and Bradley R. Staats

Prior work in organizational learning has failed to find a consistent effect of variation in experience on performance. While some studies find a positive relationship between these two variables, others find no effect or even a negative relationship. In this paper, we... View Details

Keywords: Experience and Expertise; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Organizational Culture; Performance Improvement; Groups and Teams; Familiarity; India

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26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

organizations to move forward.” Gibson cowrote the case with Nicole Gilmore, director of talent development at MITRE; and Alicia Dadlani, director of the Mid-US Research Center at HBS. Sanders plays in Super Bowl and World Series Even... View Details

Keywords: by Avery Forman; Sports

September 1996 (Revised May 1997)
Case

Mobil USM&R (C): Lubricants Business Unit

By: Robert S. Kaplan

The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details

Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States

Fall 2013
Article

In Strange Company: The Puzzle of Private Investment in State-Controlled Firms

By: Mariana Pargendler, Aldo Musacchio and Sergio G. Lazzarini

A large legal and economic literature describes how state-owned enterprises (SOEs) suffer from a variety of agency and political problems. Less theory and evidence, however, have been generated about the reasons why state-owned enterprises listed in stock markets... View Details

Keywords: State-owned Enterprises; Oil Companies; Corporate Governance; Business and Shareholder Relations; Energy Industry; Brazil; Mexico; Norway

SSRN

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24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

are operating in competitive markets where someone is trying to leapfrog us or steal our customers,” Simons says. “The more there’s risk of disruption in your industry, the more there’s a danger that someone who is an outlier in terms of... View Details

Keywords: by Avery Forman

Article

Doing Business with Strangers: Reputation in Online Service Marketplaces

By: Antonio Moreno and Christian Terwiesch

Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data... View Details

Keywords: Online Service Marketplace; Procurement; Auctions; Reputation; Bids and Bidding

Find at Harvard

March 2022 (Revised August 2022)
Case

Swvl: Smart Mobility for the Masses

By: Krishna Palepu, Esel Çekin and Menna Hassan

The case focuses on strategy and governance issues at Swvl, a tech-enabled mass mobility marketplace. It describes the journey of CEO and Chairman Mostafa Kandil on his journey from founding the company to its listing on Nasdaq. Since its founding in Egypt in 2017,... View Details

Keywords: Corporate Governance; Growth and Development Strategy; Initial Public Offering; Innovation and Invention; Business Startups; Transportation Industry; Technology Industry; Middle East; North Africa

March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

November 2023 (Revised April 2024)
Case

BiomX: Bringing Phage Back to the Stage

By: Paul A. Gompers, Elie Ofek, Orna Dan and Emilie Billaud

In the spring of 2023, and following the favorable results of a trial involving its phage cocktail for treating lung infections among cystic fibrosis (CF) patients, the leadership of BiomX had several critical issues to wrestle with. First, given its precarious... View Details

Keywords: Working Capital; Financing and Loans; Health Testing and Trials; Product Development; Research and Development; Science-Based Business; Commercialization; Biotechnology Industry; Pharmaceutical Industry

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States