Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,956) Arrow Down
Filter Results: (2,956) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,956)
    • People  (4)
    • News  (658)
    • Research  (1,824)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,094)

Show Results For

  • All HBS Web  (2,956)
    • People  (4)
    • News  (658)
    • Research  (1,824)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,094)
← Page 99 of 2,956 Results →
  • 23 Apr 2024
  • Blog Post

Alumni in Climate Networking Series: Chicago

Chicago, thanks to our host Brent Gledhill (MBA 1997). The event kicked off with a talk by two HBS faculty members, Forest Reinhardt and David Bell. Professor Reinhardt and Professor Bell discussed how businesses and governments are altering their View Details
  • 01 Dec 2018
  • News

Research Is the Foundation

span more languages, geographies, and cultures than ever, requiring workers to communicate effectively to deliver results. I wanted to understand how a radical language change can bridge differences and facilitate cross-border... View Details
  • July 2020
  • Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
Citation
Purchase
Related
Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
  • 01 Jun 2012
  • News

Around the World

ago, Nohria made advancement of the School’s international strategy one of his top five priorities. “Today, HBS would be derelict in its mission if it weren’t preparing the leaders it educates to succeed in a global context,” says Nohria.... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Online Transforming Customer Experiences Course | HBS Online

and curation in service design. Evaluate sustainable pricing strategies and discover how operational transparency builds customer trust. Highlights Cost, Market, Value Lens Adapting to External Changes Getaway’s First Cabin Show Hide... View Details
  • 01 Jan 2003
  • News

Daniel L. Vasella, M.D.

grown into the company's second biggest-selling product. But before Vasella could accomplish any of this, he had to reconcile the diverse cultures of Sandoz and Ciba-Geigy. His first task was to define the new company's mission, values, and core View Details
  • Blog

Mark your calendars! HBS Executive Education reunions are back on campus!

friends, you'll stay informed about the latest business trends and best practices. This year's program includes the latest thought leadership from faculty and guest speakers on topics ranging from digital strategy and innovation to the... View Details
  • Web

Impact Stories | Social Enterprise | Harvard Business School

Filter Results: (52) Submit People Alumni Executive Education Faculty MBA Students Topics Business for Social Impact Impact Investing K-12 Education Nonprofit Strategy & Governance Public Sector Social Entrepreneurship Format Text Video... View Details
  • 29 May 2013
  • Blog Post

Four Weeks on the Road with MBAs Across America

compost accelerator), plant trees, and restore Detroit’s urban canopy. We worked with Sebastian on his community and environmental engagement strategy, compensation model, and team culture.We also held a View Details
Keywords: Entrepreneurship
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Citation
Purchase
Related
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
  • Web

Fostering Candor in Teams and Organizations - Recruiting

Insights & Advice 07 Jul 2023 Fostering Candor in Teams and Organizations Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Recruiting Strategies Candidates consider many... View Details
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Citation
Purchase
Related
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
  • 01 Jun 2009
  • News

Magician Turns HBS Upside Down

QUITE SOME TRICK: Randal rendering an HBS classroom speechless, at least momentarily. Innovation and magic are kindred activities: Both can amaze and upend reality while introducing something new or totally unexpected, as if from nowhere, as if from thin air. So when... View Details
Keywords: magic; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 10 Aug 2020
  • Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s brand View Details
  • 2009
  • Chapter

Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail
We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details
Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation
Citation
Related
Edmondson, Amy C., Kate Roloff, and Lucy H. MacPhail. "Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton, 311–332. Psychology Press, 2009.
  • 01 Apr 1996
  • News

Stasis and Turmoil: HBS Research for the Real World

communications industry has entailed the gradual removal of protected monopolies and rate-of-return regulation. Yet, at the same time, new government policies have been adopted to require open access and nondiscriminatory pricing in areas... View Details
  • 01 Jun 2008
  • News

Alumni Clubs Put Skills to Work

Nearly half of HBS’s 82 clubs and associations sponsor social enterprise programs that put alumni management and leadership skills to work on behalf of local communities and the School, according to a recent survey. Club activities fall... View Details
Keywords: alumni clubs; Centennial; Educational Services
  • August 2014 (Revised March 2016)
  • Case

Thomas Cook Group on the Brink (A)

By: Benjamin C. Esty, Stuart C. Gilson and Aldo Sesia
Harriett Green, the newly appointed CEO of Thomas Cook Group, faces a daunting set of business and financial challenges at the 171-year old UK travel services company. The company has lost almost £600 million in the last three quarters; has seen its stock price fall... View Details
Keywords: Turnaround; Corporate Restructuring; Change Leadership; Female Ceo; Change Management; Communication Strategy; Borrowing and Debt; Cash Flow; Cost Management; Financial Liquidity; Financial Management; Executive Compensation; Leading Change; Crisis Management; Value Creation; Travel Industry; United Kingdom
Citation
Educators
Purchase
Related
Esty, Benjamin C., Stuart C. Gilson, and Aldo Sesia. "Thomas Cook Group on the Brink (A)." Harvard Business School Case 215-008, August 2014. (Revised March 2016.)
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
Citation
Educators
Purchase
Related
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
  • 01 Jun 2015
  • News

Alumni Take Action to Improve US Competitiveness

also focusing on the middle skills gap, including Richard Kane (MBA 1968) and Bruce Bockmann (MBA 1967), who are leading HBS Club of New York members’ groundbreaking efforts to connect tech and health care firms with interns from View Details
Keywords: Erin Peterson; Walmart; Health, Social Assistance; Retail Trade
  • ←
  • 99
  • 100
  • …
  • 147
  • 148
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.