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  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

importance of values and standards in business and the role leaders play in articulating them. Fifteen years ago we began teaching a required course called Leadership, Values, and Decision Making. Last December, after a couple of years of work, the faculty voted to... View Details
Keywords: by Kim B. Clark
  • March 2024
  • Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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Gompers, Paul A., and Pedro Levindo. "Nomad: A License to Bank." Harvard Business School Case 824-144, March 2024.
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have tried to rebuild their images, distancing their View Details
Keywords: by Kristen Senz; Energy
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to trusted names in a time of... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had unfettered access to the usually... View Details
Keywords: by Roberta Holland; Fashion
  • 03 Aug 2016
  • What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership, View Details
Keywords: by James Heskett; Education
  • 30 Apr 2012
  • Research & Ideas

India’s Ambitious National Identification Program

people's pensions-widespread corruption that has led to huge financial losses for the government each year. The Creation Of Aadhaar Aadhaar, which means "foundation" in Hindi, is the brand name used to describe the 12-digit... View Details
Keywords: by Dina Gerdeman
  • 12 Jul 2016
  • First Look

July 12, 2016

lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to develop a consumer View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • First Look

First Look: May 14

Sweden compared with the United States. In particular, a later development of financial markets and a heavier tax burden for entrepreneurs have played a key role. Publisher's link: http://icc.oxfordjournals.org/content/22/1/153.full.pdf+html 2006 Boston Review Can... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)... View Details
Keywords: Martha Lagace
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and... View Details
Keywords: Carmen Nobel
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

coauthored an essay to help students think through the complicated decision about where to go to college. Previous research has produced mixed results when it comes to the ripple effect of scandals. The Woods imbroglio may have hurt Brand... View Details
Keywords: by Dina Gerdeman; Education
  • 04 Dec 2013
  • Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details
Keywords: by John Macomber; Construction; Real Estate
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

application the right to collect the recipient's Facebook "likes," which are then used to recommend a gift. Thus, if the intended recipient has indicated on Facebook that he likes the Beatles or Apple, Group Gifts then recommends Apple View Details
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to exploit this advantage in... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing... View Details
Keywords: Martha Lagace
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