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  • 25 Feb 2014
  • First Look

First Look: February 25

affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

when Boss's products were in short supply. By taking the in-stock rate close to 100 percent, Boss reassured retailers that certain SKUs would never be out of stock. Many retailers responded by dropping the insurance brand from their... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

structure, explore three alternatives using debt finance, and determine the optimal debt-to-capital ratio. Purchase this case:http://hbr.org/search/913517-PDF-ENG Yum! Brands Jordan Siegel and Christopher PoliquinHarvard Business School... View Details
Keywords: Sean Silverthorne
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details
Keywords: by Jim Heskett
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard... View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant... View Details
Keywords: Carmen Nobel
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

created efficiencies. Focuses on the Orthopedics department at one of the hospitals. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=108016 Rachael Ray: Cooking Up a Brand Harvard... View Details
Keywords: Martha Lagace
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details
Keywords: by Martha Lagace
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These brands enjoy some consumer... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

There are a couple of things I am working on at this time. One has to do with the negative effects of product variety. The basic premise is that certain types of product variety increase the attractiveness of a brand and other types of... View Details
Keywords: by Manda Mahoney
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
Keywords: Martha Lagace
  • 14 Jan 2014
  • First Look

First Look: January 14

Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet. "The car View Details
Keywords: by Carmen Nobel; Auto
  • 17 Jul 2012
  • First Look

First Look: July 17

note:http://hbr.org/search/612067-PDF-ENG Quietly Brilliant: Transformational Change at HTC Michael L. Tushman and Kerry HermanHarvard Business School Case 412-070 The case examines smartphone maker HTC's 2006 decision to become a branded... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne

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