Publications

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

Feb 2013
Survey

Competitiveness at a Crossroads

infrastructure, address distortions of the international trading system and craft a responsible framework for developing new energy sources. The competitiveness of the United States is at a crossroads. Can America muster the will View Details

2023
Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details

Keywords: Mission and Purpose; Problems and Challenges

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February 1985 (Revised September 1988)
Case

Komatsu Ltd.

By: Christopher A. Bartlett

Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details

Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry

04 Feb 2020
Video

Paulo Cunha

Paulo Cunha, chairman of... View Details

Video

Anu Aga

Anu Aga, former head of Thermax, an engineering and energy company in India, describes her decision to hire a consultant company in response to operational losses at the company, and of the skepticism she faced... View Details

April 2008
Exercise

Exercise: Customer-Operator Letter Writing

By: Frances X. Frei

The exercise involves having students write letters to an organization of their choice describing their operating experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class.... View Details

Keywords: Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Knowledge Sharing; Knowledge Use and Leverage; Performance Improvement

September 2012
Article

Learning Agility: Many Questions, a Few Answers, and a Path Forward

By: D. Scott DeRue, Susan J. Ashford and Christopher G. Myers

This article responds to and extends the commentaries offered in response to our focal article on learning agility. After summarizing the basic themes in the commentaries, we use this response to clarify points that were unclear in our original article and push back on... View Details

Keywords: Learning And Development; Learning

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Research Summary

Strategic and Competitive Dynamics

Professor Coughlan's research in the area of Strategic and Competitive Dynamics applies game theory, industrial organization economics, and laboratory experiments to the investigation of competitive interactions between firms and strategic responses to technological... View Details

March 2011 (Revised June 2011)
Supplement

Arck Systems (E)

By: Ian Larkin

The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details

Keywords: Transformation; Framework; Compensation and Benefits; Organizational Design; Performance Evaluation; Salesforce Management; Motivation and Incentives; Software

August 2007 (Revised June 2010)
Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller

Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details

Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry

February 2001 (Revised April 2001)
Case

Warnaco Group, Inc. (A)

By: David F. Hawkins

Warnaco's history of nonrecurring charges is traced from 1990 through 2000 along with the stock market and security analysts' response to these charges. Teaching Purpose: To expose students to the accounting for a variety of new recurring accounting items. View Details

Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Retail Industry

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06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Clearly, my effort to frame the discussion around just the third question failed. As George Olsen said, "A lot of the people posting to this discussion appear to have... View Details

Keywords: by Jim Heskett; Energy; Utilities

March 2019 (Revised June 2019)
Supplement

Gender and Free Speech at Google (C)

By: Nien-hê Hsieh and Sarah Mehta

This case reveals Google’s response to a list of employee demands aiming to combat sexual misconduct in the workplace. This case should accompany the (A) and (B) cases, “Gender and Free Speech at Google” (318-085) and (319-085). View Details

Keywords: Free Speech; Ethnicity; Gender; Race; Employees; Employee Relationship Management; Recruitment; Labor; Employment; Lawsuits and Litigation; Technology Industry; United States; California

July 2010
Case

Mekong Capital: Building a Culture of Leadership in Vietnam

By: Christopher Marquis, Vinay Ganti, Kevin Smith and Doug Guthrie

Mekong Capital, a private equity firm specializing in investing in Vietnam, had grown dramatically since its inception in 2002 and faced numerous organizational issues in 2007. There was a shortage of qualified middle managers, an overall lack of leadership, and a... View Details

Keywords: Entrepreneurship; Leading Change; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Groups and Teams; Alignment; Financial Services Industry

September–October 2023
Article

Reskilling in the Age of AI

By: Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic and Raffaella Sadun

In the coming decades, as the pace of technological change continues to increase, millions of workers may need to be not just upskilled but reskilled—a profoundly complex societal challenge that will sometimes require workers to both acquire new skills and... View Details

Keywords: Competency and Skills; AI and Machine Learning; Training; Adaptation; Employees; Digital Transformation