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  • All HBS Web  (12,362)
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  • April 2003 (Revised December 2003)
  • Background Note

Analyzing Complex Negotiations

Develops a framework linking structural diagnosis and strategy design in complicated (complex and ambiguous) negotiations. To develop good strategies, negotiators must rigorously diagnose the structure of their negotiating situations. Equivalently, strategy follows... View Details
Keywords: Strategy; Negotiation Process; Complexity
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Watkins, Michael D. "Analyzing Complex Negotiations." Harvard Business School Background Note 903-088, April 2003. (Revised December 2003.)
  • 07 Nov 2014
  • Video

FIELD 2: DASH Days

  • September 2011 (Revised February 2013)
  • Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
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Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
  • June 1987 (Revised August 1988)
  • Case

American Bank

By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States
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Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
  • July 2000 (Revised April 2011)
  • Case

Greeley Hard Copy, Portable Scanner Initiative (A)

By: Michael L. Tushman and Daniel Radov
Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general... View Details
Keywords: Technological Innovation; Leading Change; Product Development; Organizational Structure; Hardware; Technology Industry
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Tushman, Michael L., and Daniel Radov. "Greeley Hard Copy, Portable Scanner Initiative (A)." Harvard Business School Case 401-003, July 2000. (Revised April 2011.)
  • May 2012
  • Case

BoldFlash: Cross-Functional Challenges in the Mobile Division

By: Michael Beer and Rachel Shelton
Roger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within... View Details
Keywords: United States; Massachusetts; Morale; Human Resource Management; Technology; Leadership; Opportunities; Organizational Design; Conflict and Resolution; Product Development; Change Management; Information Infrastructure; Business Processes; Manufacturing Industry; Electronics Industry; Massachusetts
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Beer, Michael, and Rachel Shelton. "BoldFlash: Cross-Functional Challenges in the Mobile Division." Harvard Business School Brief Case 124-438, May 2012.
  • July 2023 (Revised May 2024)
  • Case

India Stack: Digital Public Infrastructure for All

By: Tarun Khanna, Anjali Raina and Rachna Chawla
Amitabh Kant, India Sherpa in the year of India's G20 Presidency, and Nandan Nilekani iconic tech entrepreneur wondered how to share India's model of digital public infrastructure to build social and economic inclusion. 'India Stack', the umbrella term for India's DPI... View Details
Keywords: Digital Transformation; Information Technology; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Technology Industry; Telecommunications Industry; Asia; South Asia; India
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Khanna, Tarun, Anjali Raina, and Rachna Chawla. "India Stack: Digital Public Infrastructure for All." Harvard Business School Case 724-371, July 2023. (Revised May 2024.)
  • December 2019
  • Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
  • March 2000 (Revised May 2002)
  • Case

Korea: On the Back of a Tiger

Describes the development strategy followed by Korea under the leadership of Park Chung Hee as well as the reform efforts embarked on by his successors. View Details
Keywords: Leadership; Developing Countries and Economies; Government and Politics; Growth and Development Strategy; Public Administration Industry; South Korea
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Huang, Yasheng. "Korea: On the Back of a Tiger." Harvard Business School Case 700-097, March 2000. (Revised May 2002.)
  • March 2020
  • Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
  • July 2021 (Revised February 2022)
  • Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
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Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
  • 2017
  • Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones
This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details
Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges
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Jones, Geoffrey. "International Business and Emerging Markets: A Long-Run Perspective." Harvard Business School Working Paper, No. 18-020, September 2017.
  • October 2010
  • Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
  • February 1998 (Revised January 2002)
  • Case

China: Facing the 21st Century

After 20 years of strong economic performance, economic czar Zhu Rongji considers whether it is time to rethink China's development strategy. The case reviews China's development strategy since 1978 and considers the challenges facing the country as it enters the 21st... View Details
Keywords: Growth and Development Strategy; Macroeconomics; China
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Kennedy, Robert E., and Katherine Marquis. "China: Facing the 21st Century." Harvard Business School Case 798-066, February 1998. (Revised January 2002.)
  • May 1980
  • Case

Kendall-Vetmat

Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
Keywords: Decision Making; Product Launch; Product Development
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Reibstein, David J. "Kendall-Vetmat." Harvard Business School Case 580-148, May 1980.
  • Article

Turning Waste into By-Product

By: Deishin Lee
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
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Lee, Deishin. "Turning Waste into By-Product." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011).
  • October 2015 (Revised November 2024)
  • Case

A Challenger's Strategy: Pinar Abay at ING Bank Turkey

By: Paul Healy, Gautam Mukunda and Esel Çekin
In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience.... View Details
Keywords: Challenger's Strategy; Culture; Innovation; Performance Management; Talent Acquisition; Differentiation; Growth; Emerging Country; Banking; Digital Banking; Alternative Channels; Leadership; Change Management; Talent and Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks and Banking; Innovation and Invention; Growth and Development Strategy; Banking Industry; Turkey
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Healy, Paul, Gautam Mukunda, and Esel Çekin. "A Challenger's Strategy: Pinar Abay at ING Bank Turkey." Harvard Business School Case 116-023, October 2015. (Revised November 2024.)
  • August 1996 (Revised October 1996)
  • Case

Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson

By: Benson P. Shapiro
Goes to the heart of the sales strategy issues by asking discussion participants to: 1) develop a salesperson recruiting process, 2) choose among four resumes, and 3) develop a sales compensation approach. View Details
Keywords: Compensation and Benefits; Recruitment; Salesforce Management; Strategy
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson." Harvard Business School Case 597-023, August 1996. (Revised October 1996.)
  • May 1986
  • Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
  • August 2014 (Revised December 2015)
  • Case

Showrooming at Best Buy

By: Thales Teixeira and Elizabeth Anne Watkins
Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details
Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry
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Teixeira, Thales, and Elizabeth Anne Watkins. "Showrooming at Best Buy." Harvard Business School Case 515-019, August 2014. (Revised December 2015.)
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