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- All HBS Web
(4,615)
- People (7)
- News (1,037)
- Research (2,229)
- Events (58)
- Multimedia (99)
- Faculty Publications (1,798)
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- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details
Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
crowd-sourcing platform, while it transitioned away from traditional screen printing to a digital print-on-demand model. The onset of the COVID-19 pandemic in 2020 accelerated the company’s transition, triggering the sale of Threadless’s... View Details
- 13 Apr 2016
- Research Event
What Does 'Diversity' Really Mean?
'diversity' really mean? Keynote speaker Anna Holmes—founder of Jezebel.com, columnist for the New York Times Sunday Book Review, and editorial director of the digital company Fusion—recalled an event from a decade ago, while she was... View Details
Keywords: by Dina Gerdeman
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
art. By 2005, the Traditional Knowledge Digital Library (TKDL) spanned more than 34 million pages of Indian literature, including herbal formulations from the Unani, Yoga, Ayurveda, and Siddha medical systems. Texts that spanned centuries... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
valuation of $200 million and debating changes to them that will allow them to grow their business. Ensuring that their marketing dollars were being spent efficiently was critical to the data-driven management team and proving to be complicated as the company moved... View Details
Keywords: Dina Gerdeman
- September 2023 (Revised December 2023)
- Case
TetraScience: Noise and Signal
By: Thomas R. Eisenmann and Tom Quinn
In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details
Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston
Eisenmann, Thomas R., and Tom Quinn. "TetraScience: Noise and Signal." Harvard Business School Case 824-024, September 2023. (Revised December 2023.)
- November 2012 (Revised August 2013)
- Supplement
Global Unichip Corporation (B)
By: Willy Shih and Chen-Fu Chien
Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC. View Details
Keywords: Abstraction; Value-network; Vertical Integration; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Information Technology; Complexity; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (B)." Harvard Business School Supplement 613-049, November 2012. (Revised August 2013.)
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
of digital marketing, companies are looking for new ways to gain an edge with fatigued customers. Harnessing customers’ routines may offer a compelling new opportunity.When services such as ridesharing are part of a routine—even if that... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000... View Details
Keywords: by Sean Silverthorne
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
School Case 317-103 PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World PharmAccess is an Amsterdam-based NGO working to support the development of the private health care market in Africa. This work... View Details
Keywords: Sean Silverthorne
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
paragraphs to Google, which, by 2001, already was the 15th largest website in the United States. Despite this traffic, Google’s ecosystem impact was still modest at the time. The company was still a year away from adopting the paid search model that would revolutionize... View Details
- 19 Sep 2012
- Research & Ideas
Funding Innovation: Is Your Firm Doing it Wrong?
cutbacks, the firm was late to the game in the digital imaging market. In 2012, Kodak filed for bankruptcy. The aforementioned Nokia fixated on maintaining its leadership in the low-end phone business, a failure to anticipate the rise of... View Details
Keywords: by Carmen Nobel
- 20 Nov 2007
- First Look
First Look: November 20, 2007
September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in the home entertainment industry—the convergence of... View Details
Keywords: Martha Lagace
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
scant direct empirical research on how human interaction patterns change as a result of these architectural changes. In two intervention-based field studies of corporate headquarters transitioning to more open office spaces, we empirically examined—using View Details
Keywords: Dina Gerdeman
- October 2010
- Case
The iPhone at IVK
By: Richard L. Nolan and Robert D. Austin
The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform View Details
Keywords: Mobile and Wireless Technology; Digital Platforms; Salesforce Management; Transition; Technology Adoption; Information Infrastructure; Applications and Software; Change Management
Nolan, Richard L., and Robert D. Austin. "The iPhone at IVK." Harvard Business School Case 911-413, October 2010.
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
on investment of the targeted ad model they’ve perfected is far superior to traditional advertising. Both Google and Facebook have an effective duopoly on digital advertising, though Amazon is starting to put up meaningful numbers. As... View Details
Keywords: by George Riedel
- February 2025
- Case
Luca de Meo at Renault Group (A) (Abridged)
By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A) (Abridged)." Harvard Business School Case 425-067, February 2025.
- May 2017 (Revised July 2017)
- Supplement
Aadhaar: From Voluntary to Mandatory
By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
- October 2020 (Revised March 2021)
- Supplement
Migros Turkey: Scaling Online Operations During COVID-19 (C)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations During COVID-19 (C)." Harvard Business School Supplement 621-062, October 2020. (Revised March 2021.)