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  • February 2001
  • Teaching Note

RJR Nabisco Board, The: Guardians of the Gate? (A) and (B) TN

By: Jay W. Lorsch
Teaching Note for ((9-491-120) and (9-491-121). View Details
Keywords: Consumer Products Industry
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  • March 2016
  • Supplement

Trouble at Tessei

By: Ethan Bernstein and Ryan W. Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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  • Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
  • 26 Dec 2012
  • Working Paper Summaries

Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards

Keywords: by Michael W. Toffel, Jodi L. Short & Melissa Ouellet
  • Research Summary

Drip Pricing

Anyone who has shopped for an airline ticket online has experienced drip pricing, as each successive screen seems to reveal another fee throughout the purchasing process. This practice is becoming prevalent in a variety of industries, but its effect on consumers is... View Details

  • 2011
  • Other Unpublished Work

Aligning Collective Production with Demand: Evidence from Wikipedia

Economic markets align supply and demand through prices. However, many social phenomena lack pricing to inform producers about consumer demand. This can lead to the over- or under-production of certain goods and services. In this paper, I propose a social mechanism... View Details
Keywords: Demand and Consumers; Supply and Industry
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  • Web

SPACE: Space, Public and Commercial Economics - Course Catalog

claim, but it’s based on the simply remarkable impact that this implausible startup has had—and promises to have—on the space sector and increasingly the world. Class session 4: Planet: Supply and View Details
  • 2019
  • Working Paper

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a... View Details
Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India
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  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1... View Details
Keywords: Sean Silverthorne
  • Web

Managing and Innovating in Financial Services - Course Catalog

consumer credit, and lending to middle-market (private credit) and large firms. Our main focus will be on firms that are innovating in the way they provide these loans. Some of... View Details
  • April 2020
  • Article

The Impostor Syndrome from Luxury Consumption

By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener
The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, because consumers perceive it as an undue privilege. As a result, paradoxically, luxury... View Details
Keywords: Luxury Consumption; Luxury; Spending; Consumer Behavior; Perception
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  • 20 Mar 2000
  • Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

times and worst of times if you're a consumer in the current U.S. housing market. On the plus side, thanks to the 1990s' economic boom, some two-thirds of Americans, more than ever before, currently own... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • December 2022 (Revised January 2023)
  • Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
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  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

consumer interaction, the restaurant industry has been lightly studied academically. And yet its entrepreneurial and management learnings have broad application beyond... View Details
  • Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits “Credit is the vital air of the system of modern commerce. It has done more — a thousand times more — to... View Details
  • February 2021
  • Case

Rolex SA

By: Doug J. Chung
Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details
Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels
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  • Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

commissions. 15 Europeans had traded woolens, raw cotton, and sandalwood, while Americans exported otter skins, sandalwood, ginseng, and silver dollars (from Central and South... View Details
  • Web

Leadership Execution and Action Planning (LEAP) - Course Catalog

the organization to attract new consumers and markets. Other topics include: How innovations affect mature organizations and how to respond to technological shocks. How firms... View Details
  • March 2020
  • Teaching Note

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David J. Collis
Teaching Note for HBS No. 717-483. View Details
Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 09 Aug 2017
  • Blog Post

"A Balance Between Autonomy and Resources to Help Me Learn."

different function.” Prior to business school, Jon had fulfilled two roles in clean energy: one at a service provider to commercial energy users in the efficiency and demand response space,” View Details
Keywords: Manufacturing