Publications
Publications
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(9,808)
- Faculty Publications (2,580)
- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
- June 2005 (Revised May 2006)
- Case
Alex Montana at ESH Manufacturing Co.
By: Thomas J. DeLong and Michael Kernish
Alex Montana sat at his desk pondering the career decision before him. Alex was director of the North American division of ESH Manufacturing, a $4.6 billion, Cleveland-based company with operations on three continents. ESH's CEO had just offered Montana a promotion to... View Details
- June 2005 (Revised May 2006)
- Case
Covisint (A): The Evolution of a B2B Marketplace
By: Lynda M. Applegate and Elizabeth Collins
Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
- 27 Jun 2005 - 28 Jun 2005
- Other Presentation
Redefining Health Care: Creating Value-Based Competition on Results
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
- June 2005 (Revised August 2011)
- Case
Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)
By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran
Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details
- June 2005 (Revised January 2008)
- Case
Good Technology: Empowering Mobility Around the Globe (A)
By: Geoffrey G. Jones and Adam Minnick
Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
- 3 Jun 2005
- Other Presentation
How Business Can Lead a Health Care Revolution
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
- 1 Jun 2005
- Other Presentation
Value-Based Competition in Health Care: Implications for Physician Practices
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
- May 2005 (Revised October 2022)
- Case
The Octopus and the Generals: The United Fruit Company in Guatemala
By: Geoffrey Jones and Marcelo Bucheli
Examines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana... View Details
- 9 May 2005
- Other Presentation
Redefining Health Care: Creating Value-Based Competition on Results
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
- April 2005 (Revised June 2005)
- Compilation
Boeing 787: The Dreamliner
By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
- April 2005 (Revised February 2006)
- Case
Monster Networking
By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
- April 2005 (Revised June 2006)
- Case
Yahoo! Messenger: Network Integration
By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
- April 2005 (Revised January 2007)
- Case
Furman Selz LLC (A): A Tale of Two Acquisitions
By: Nancy D. Beaulieu, Boris Groysberg and Kyle Doherty
Profiles a firm that was reacquired by two companies with different degrees of success. Highlights integration challenges present in acquisition deals when the primary assets of the target are human capital. Focuses on Furman Selz's acquisition by Xerox in 1987; its... View Details
- 7 Apr 2005
- Other Presentation
Redefining Health Care: Creating Positive-Sum Competition to Deliver Value
This presentation draws on a forthcoming book with Elizabeth Olmsted Teisberg (Redefining Health Care: Creating Positive-Sum Competition to Deliver Value, Harvard Business School Press). Earlier publications about the work include the Harvard Business Review article... View Details
- March 2005 (Revised May 2011)
- Course Overview Note
Conceptual Overview of Real Property
By: Arthur I Segel and Ann Winslow
Real estate represents the largest asset class in the world. Businesses in the United States have over $8.6 trillion of real estate assets on their balance sheets. Excluding housing--worth $16 trillion in the United States--and corporate-owned real estate, there is... View Details
Keywords: Property
- March 2005 (Revised March 2006)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
- March 2005 (Revised March 2006)
- Case
Sealed Air Taiwan (A) (Abridged)
By: Lynn S. Paine
The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide how to improve productivity and achieve profitability. In addition to considering a new approach to compensation, he is wondering how to bridge the gap between Sealed Air's corporate... View Details
- February 2005 (Revised November 2012)
- Supplement
UAL 2004: Pulling Out of Bankruptcy (CW)
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details