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Publications

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      • Faculty Publications  (1,956)

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      • Research Summary

      Overview

      By: Reshmaan N. Hussam

      Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

      • Research Summary

      Overview

      By: Andy Wu
      How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
      Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
      • Forthcoming
      • Article

      Passive Ownership and Price Informativeness

      By: Marco Sammon
      I show that passive ownership negatively affects the degree to which stock prices anticipate earnings announcements. Estimates across several research designs imply that the rise in passive ownership over the last 30 years has caused the amount of information... View Details
      Keywords: Passive Ownership; ETFs; Market Efficiency; Price; Investment Funds; Stocks; Communication
      Citation
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      Sammon, Marco. "Passive Ownership and Price Informativeness." Management Science (forthcoming). (Pre-published online September 17, 2024.)
      • Forthcoming
      • Article

      Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

      By: Mengjie Cheng and Shunyuan Zhang
      The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
      Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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      Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Teaching Interest

      Scaling Minority Businesses

      By: Archie L. Jones

      Scaling Minority Businesses (SMB) is a field course designed to leverage the intellectual power and community of Harvard Business School to address the vital needs of Black-owned enterprises as they face the twin tasks of surviving and growing. The course... View Details

      • Teaching Interest

      Social Entrepreneurship and Innovation

      By: Brian L. Trelstad
      Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
      Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
      • Teaching Interest

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry
      • Research Summary

      The "New" Corporate Communications

      By: Stephen A. Greyser
      Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details
      • Forthcoming
      • Article

      The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks

      By: Shelley Xin Li and Tatiana Sandino
      Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
      Keywords: Retail; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Social and Collaborative Networks; Communication Technology; Knowledge Sharing; Sales; Social Media; Retail Industry
      Citation
      Related
      Li, Shelley Xin, and Tatiana Sandino. "The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks." Management Science (forthcoming).
      • Simulation

      The Heinz Endowments: Bringing the Arts to Life

      By: Gerald Zaltman
      Keywords: Arts; Business and Community Relations; Philanthropy and Charitable Giving
      Citation
      Related
      Zaltman, Gerald. "The Heinz Endowments: Bringing the Arts to Life." Simulation and Teaching Note. Multimedia. (Multimedia Producer: Melissa Dailey; Original case copy by Grant Oliphant.)
      • Research Summary

      The Origins, Current State, and Future of Capitalism

      By: Sophus A. Reinert
      Starting with the dawn of market capitalism in Renaissance Italy, Professor Reinert works at the intersection of economic ideas, policies, and practices in history, particularly as seen through the lens of national strategies in international competition. He seeks to... View Details
      • Research Summary

      The Role of Information Technology in the Provision of Services

      By: James I. Cash
      James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
      • Research Summary

      The Unexpected Effects of Workplace Connectivity

      By: Ethan S. Bernstein

      While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

      Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication
      • Research Summary

      Trust

      By: Sandra J. Sucher

      In this research, I aim to provide a practical orientation to trust—how to build it, how it can be damaged, how it might be repaired—grounded in my experience as an executive and in the research on organizational trust and moral philosophy. As a case researcher, I... View Details

      Keywords: Power; Globalization; Leadership; Corporate Culture; Future Of Work; Innovation; Human Resources; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Accountability; Corporate Change And Sustainability; Asia; Europe; South America; Middle East; North And Central America; Trust; Asia; Europe; South America; Middle East; North and Central America
      • Forthcoming
      • Article

      You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

      By: Astrid Marinoni and Maria P. Roche
      This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details
      Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California
      Citation
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      Marinoni, Astrid, and Maria P. Roche. "You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance." Management Science (forthcoming). (Pre-published online January 15, 2025.)
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