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  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • 13 May 2014
  • First Look

First Look: May 13

reconsider their scaling narrative. Purchase this case: http://hbr.org/product/entrepreneurial-finance-lab-scaling-an-innovative-start-up-financing-venture/an/814073-PDF-ENG Harvard Business School Case 514-066 Reinventing Adobe By 2013, Adobe had reinvented itself... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

by changing tasks and greater interpersonal team diversity. Using detailed project—and individual-level data from an Indian software services firm, we find that the interaction of task change and intrapersonal diversity is related to... View Details
Keywords: Martha Lagace
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

the leading provider of virtualization software. Now it faced the kind of threat that every software company dreaded most: Microsoft, the world's largest software maker, was taking direct aim at its core... View Details
Keywords: Martha Lagace
  • June 2016 (Revised August 2019)
  • Case

Numenta: Inventing and (or) Commercializing AI

By: David B. Yoffie, Liz Kind and David Ben Shimol
In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details
Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning
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  • 18 Jan 2021
  • Book

How Thinking Like a Startup Helps Governments Solve More Problems

hearts. That is what health tech entrepreneur turned public leader Todd Park said, and I agree. Hire people with a set of modern skills around user-centered design, product management, UX and UI, or software engineering, and who have... View Details
Keywords: by Martha Lagace
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209012 TCS: The MCA 21 Project Harvard Business School Case 609-024 Tata Consultancy Services (TCS), a leading outsourced software services provider based... View Details
Keywords: Martha Lagace
  • Web

Global Activities 2020-2021 - Global Activities 2021

“Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress,” coauthors Professor Elie Ofek and Lia Weiner look at Israel in 2020, when the demand for software engineers was endless, while many of the 3,000... View Details
  • 01 Dec 2020
  • News

New Releases: Alumni and Faculty Books

not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work... View Details
Keywords: Margie Kelley
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

Devices: Challenges and Opportunities for U.S. Regulators and Innovators By: Gordon, William J., and Ariel Dora Stern Abstract— Software has become an increasingly important component of medical device technology. Through legislation like... View Details
Keywords: Dina Gerdeman
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

BrightStar. As franchises began to sell, Sun quickly set about building scalable operations and infrastructure, including a centralized technology function and custom software for franchisees. As more and more locations opened around the... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2001
  • Research & Ideas

Five Questions for Debora L. Spar

in that enforcement. We see a similar demand with regard to the Russian programmer who was just arrested in the United States for distributing a technology that allowed readers to break through the software protecting e-books. I also... View Details
Keywords: by Sean Silverthorne
  • 27 Sep 2019
  • Blog Post

Learning the Language of Product at Duolingo

problem, and speak with users to understand the challenges from a more human point of view. I collaborated with designers and software engineers to develop solutions, which I then presented to the CEO, Head of Design, and Head of Product.... View Details
Keywords: Technology
  • 09 Dec 2015
  • Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

optimal pricing for new products. Schematic of Pricing Software Developed for Rue La La to Predict Demand and Optimize Prices. The researchers showed that Rue La La could increase revenue of products in the experiment by approximately 9.7... View Details
Keywords: by Carmen Nobel; Retail; Apparel & Accessories
  • November 2019 (Revised February 2022)
  • Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
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  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

Recovery and Reinvestment Act of 2009 included the Health Information Technology for Economic and Clinical Health (HITECH) Act, a $25.9 billion program that prompted many hopeful startups to flood the market. But Feeley says the industry doesn't need new View Details
Keywords: by Carmen Nobel; Health
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

serve more and more customers, the bulletproof reliability of their software becomes more important," says McFarlan. He notes that in building its infrastructure, San Francisco-based Schwab was determined to locate its information... View Details
Keywords: by Susan Young
  • 01 Feb 2000
  • News

Financial Services 24/7

online brokerage firms, Schwab handles about four thousand transactions every second, and any amount of downtime can be devastating. "As organizations serve more and more customers, the bulletproof reliability of their software becomes... View Details
Keywords: Susan Young
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

Review 87, no. 4 (April 2009) No abstract is available at this time. Purchase the article: http://hbr.harvardbusiness.org/2009/04/how-to-market-in-a-downturn/ar/1 Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software... View Details
Keywords: Martha Lagace
  • 30 Nov 2018
  • What Do You Think?

What’s the Best Administrative Approach to Climate Change?

Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
Keywords: by James Heskett; Energy