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Show Results For
- All HBS Web
(5,837)
- People (24)
- News (1,694)
- Research (2,598)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,681)
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- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- February 2009 (Revised May 2010)
- Case
Orange: Read&Go
By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details
Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France
Eisenmann, Thomas R., Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow, and Elena Corsi. "Orange: Read&Go." Harvard Business School Case 809-122, February 2009. (Revised May 2010.)
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
health care system could similarly gather and publish relevant data on health care prices and outcomes. Then corporations could see which clinicians, hospitals, insurers, View Details
- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
prevention of being unethical. (The paper will be published in the academic journal, "Organizational Behavior and Human Decision Processes.") "Since the Enron scandal, there has been a lot of... View Details
Keywords: by Carmen Nobel
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
create safer and more effective treatments and, of course, reap profits—industry executives, like hopeful patients, still restlessly wait for relief. Given its scientific potential, said Pisano, biotech continues to bump against several... View Details
- 10 Apr 2007
- First Look
First Look: April 10, 2007
Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing digitalization... View Details
Keywords: Martha Lagace
- May 1994 (Revised September 1994)
- Case
STAR TV (C)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (C)." Harvard Business School Case 394-214, May 1994. (Revised September 1994.)
- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
in nature,” observe the authors of Pettiness in Social Exchange, a paper published last year in the Journal of Experimental Psychology. “That kind of precision can be very off-putting, and we wanted to find... View Details
Keywords: by Kristen Senz
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
plants provides "a measure of informality and diversity " Reprinted with permission from Manufacturing Morals: The Values of Silence in Business School Education, by Michel Anteby, published by the... View Details
Keywords: Education
- October 1998
- Case
Star TV in India--1998
By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
Khanna, Tarun, Geetu S Karnani, and Tanya Z Haider. "Star TV in India--1998." Harvard Business School Case 799-049, October 1998.
- 16 Mar 2010
- First Look
First Look: March 16
teaching can help faculty resolve a basic dilemma of academia: promotion is often based upon our published research, and we find that responsibilities to teach detract from the mandate to publish. When... View Details
Keywords: Martha Lagace
- March 2012 (Revised March 2015)
- Supplement
Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012
By: Julie Battilana, Lakshmi Ramarajan and James Weber
Keywords: Publishing Industry
Battilana, Julie, Lakshmi Ramarajan, and James Weber. "Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012." Harvard Business School Video Supplement 412-705, March 2012. (Revised March 2015.)
- 17 May 2016
- First Look
May 17, 2016
and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the... View Details
Keywords: Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
organizational studies research. We empirically assess this assertion by analyzing studies of negotiation published in top peer-reviewed management, psychology, sociology, and industrial relations journals... View Details
Keywords: Martha Lagace
- 11 Sep 2012
- First Look
First Look: September 11
and publishing activities. Second, entrepreneurs engaged in the creation of industry associations which could advocate, as well as give the nascent industry credibility and... View Details
Keywords: Sean Silverthorne
- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
Some may shrug at the inevitable passing of the local newspaper, writing it off as a dinosaur that doesn’t have much to offer in our modern world of blogs, social media sites, and streamed soundbites. But no... View Details
Keywords: by Avery Forman
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online... View Details
Keywords: Martha Lagace
- 18 Mar 2014
- First Look
First Look: March 18
Controlling for these effects and other determinants, we find that firms with lower residual ratings have relatively higher subsequent media allegations of corruption. They also report higher future sales... View Details
Keywords: Sean Silverthorne