Marketing Communications - Publications - Faculty & Research

04 Dec 2014
News

Hacking Health Care

what they told their own children: ‘Why don’t you bloom where you were planted? Contribute to the community where you were raised. Markets are international. You can build from anywhere. You can sell... View Details

Keywords: Jill Radsken

Web

Business and Climate Change Course | HBS Online

Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details

24 Feb 2009
First Look

First Look: February 24, 2009

managers' leadership competencies (namely, their effectiveness at person-oriented and task-oriented behaviors) and the likelihood that they will emphasize the different activities involved in planned organizational change implementation (namely, View Details

Keywords: Martha Lagace

01 Apr 1999
News

HBS Alumni Association Board of Directors: President's Report

club operations, development of continuing education, and the marketing of programs and services to alumni. Three committees have been formed to focus on these issues, and they are presently hard at work assessing the current status of... View Details

22 Nov 2011
News

A Storybook Beginning

the marketing visionary who helped Amazon.com expand its horizons beyond books, Risher is now putting his imagination to work on finding better ways to bring books to children worldwide. As cofounder of the nonprofit Worldreader, the... View Details

Keywords: Elementary and Secondary Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

19 Aug 2010
News

Catchphrases, Mottos, and Cheers

fish” as a mantra. On some wall on campus we found a stuffed fish and used that in our class picture. Man, were we wild or what! OPM 17's favorite saying is “Look at the fish.” The first paper we read in Marty Marshall’s marketing class... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2016
News

Off Script

red tape to approve drugs? What is the drug industry’s own view on why there is this constant inflation in the cost of prescription drugs? —Etienne Locoh-Donou (MBA 2002) HASSAN: Governments are not good at managing markets or driving... View Details

Keywords: Insurance Carriers and Related Activities; Finance

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BiGS Fellows | Institute for Business in Global Society

facilitating or hindering the transition to net-zero emissions. He will explore how climate business alliances influence financial institutions’ sustainability initiatives and the implications for market competition. Jonas Meckling... View Details

07 Nov 2018
News

A Market-Based Approach to Solving the World’s Water Crisis

Jennifer Tisdel Schorsch (MBA 1992) is president of Water.org, a Kansas City–based nonprofit dedicated to bringing safe water and sanitation to the world through market-driven initiatives. In this interview she discusses the way the organization approaches financing... View Details

Keywords: water; Funds, Trusts, and Other Financial Vehicles; Finance

19 May 2008
Research & Ideas

Connecting School Ties and Stock Recommendations

collect on a large fraction of financial market participants. However, we do believe a number of other social networks, such as family or community ties, are also important for individuals, but we were... View Details

Keywords: by Martha Lagace; Financial Services

21 Feb 2017
First Look

First Look at New Research: February 21

content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education, the executive education market is heavily... View Details

Keywords: Carmen Nobel

01 Sep 2007
News

Club Leaders Get a Boost from Campus Conference

great technology vehicle, but for me, as a marketing person, its number one benefit is its communication ability.” Summing up the conference, Cahill notes that it “generated a lot of momentum and energy in... View Details

Keywords: clubs; Centennial; outreach; Colleges, Universities, and Professional Schools; Educational Services

26 Mar 2008
First Look

First Look: March 26, 2008

communication technology sector in the United States, and find empirical support for the four hypotheses developed here. The research presented in this paper has implications for our understanding not only of who adopts advanced... View Details

Keywords: Martha Lagace

01 Mar 2017
News

Research Brief: Lost in Translation

have a strong communications strategy, because they aren’t always going to have the luxury or time to prepare, and simply translating your message won’t be enough.” “The Capital Market Consequences of... View Details

Keywords: Erin Peterson

19 Jan 2016
First Look

January 19, 2016

continued and expanded, with further empirical exploration of a distributed model of innovation that includes communities and platforms in a variety of contexts and with the development of theory to explain the economic underpinnings of... View Details

Keywords: Sean Silverthorne

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

the most fertile area for business research in the next decade. By more deeply understanding human cognition, emotion, motivation, and behavior, managers could tailor products and services to unmet and previously unrecognized needs with exquisite accuracy. They could... View Details

Keywords: by Sean Silverthorne

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

well-understood rules that define how the system operates. To work, markets require leaders who understand the importance of integrity in the creation of trust, and who inspire that trust in their people, their organizations, and in the... View Details

Keywords: by Kim B. Clark

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

Citation

Purchase

01 Mar 2009
News

Just Keep Our Money

money. But refunds are many families’ best opportunity to put away a few dollars for their children and their futures. For the past three years, a team comprising researchers, the nonprofit Doorways to Dreams Fund (which I cofounded), View Details

Keywords: Peter Tufano; Funds, Trusts, and Other Financial Vehicles; Finance; Administration of Economic Programs; Government

01 Mar 2015
News

Providing an Environment for Ideas to Grow

Communicating the Language of Business Across Borders Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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