Publications

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06 Mar 2012
First Look

First Look: March 6

the Nazis. It also departs from previous literature in assessing the outcomes of the company's strategies after 1945. It examines the challenges and costs faced by the company in recovering the ownership of its brands. While the View Details

Keywords: Sean Silverthorne

January 2023 (Revised December 2023)
Case

OhmConnect: Energizing the Future

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details

Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe

Web

Courses - Entrepreneurship

platform for understanding the challenges facing a general manager. Building on the foundation laid by other RC courses, The Entrepreneurial Manager (TEM) will provide students with an understanding of... View Details

Web

Research Areas - Doctoral

of management practices in global organizations; cross-cultural learning and adaptation processes; the challenges of taking companies global; emerging-market companies with global potential; and... View Details

Research Summary

Overview

By: Iavor I. Bojinov

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

April 2009
Case

Supply Chain Optimization at Hugo Boss (A)

By: Ananth Raman, Nicole DeHoratius and Zahra Kanji

We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe

November 2006 (Revised July 2007)
Case

CNN and the Cable News Wars

By: Bharat N. Anand, Rafael M. Di Tella and Dennis A. Yao

Set in 1996, when ABC, NBC and Microsoft, and Fox all announced that they will challenge Cable News Network's near monopoly position in the 24-hour cable news channel market. The focus is on the interaction of the strategies likely to be adopted by each player given... View Details

Keywords: Leadership; Resource Allocation; Monopoly; Rank and Position; Reputation; Adoption; Competition

February 2018
Case

EmQuest: Travel Distribution in the Digital Era

By: Karim R. Lakhani and Gamze Yucaoglu

EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400... View Details

Keywords: UAE; Decision; Business Model; Competitive Strategy; Growth and Development Strategy; Decision Choices and Conditions; Business Strategy; Value Creation; Change Management; Emerging Markets; For-Profit Firms; Competitive Advantage; Travel Industry; United Arab Emirates

October 25, 2023
Article

How to Bring an Outside CEO into the Family Business

By: Christina R. Wing and Rohit K. Gera

One of the challenges for a family-owned business is the transition to a non-family member as CEO — a transition most multigenerational businesses eventually face. Onboarding the new CEO is one piece of this challenge. To help make the onboarding successful, use a... View Details

Keywords: Family Ownership; Management Succession; Transition

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

says. “I think the basic economics of a generative AI are being overlooked.” In an interview, Wu discusses the challenging economics of AI, how business models are likely to differ from traditional software models, and some of the... View Details

Keywords: by Ben Rand; Technology; Information Technology

Web

Marketing - Faculty & Research

proving to be more challenging than expected and the team had needed to make changes to the brand's name and positioning, price points, and its product quality, styles, and fits to accommodate the needs of retailers and consumers in the... View Details

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

excitement generated by the public source case made Koehn's team even more committed to filling in the gaps with personal feedback from Harpo management and, ideally, from Winfrey herself. Finally, events began to move very fast. The... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

Program

Competing in the Age of Digital Platforms

platform by businesses, governments, and/or consumers Understand the influence of data privacy laws, antitrust policy, and regulations Manage platforms as a successful business Maximize value for your business by interacting with the... View Details

June 2007 (Revised March 2011)
Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young

In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details

Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry

December 1995
Case

City Year: National Expansion Strategy (A)

City Year, a successful nonprofit organization, is studying how, when, and where to expand to new sites. This case provides the opportunity to understand the strategy and structure of a successful delivery system for human services. That analysis raises the question of... View Details

Keywords: Nonprofit Organizations; Growth Management

March 2021
Supplement

Toyota and Its Labor Union in Argentina (C)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). In 2019, after achieving all the goals set forward... View Details

Keywords: Strategy; Alignment; Cooperation; Negotiation; Agreements and Arrangements; Labor Unions; Labor and Management Relations; Factories, Labs, and Plants; Goals and Objectives; Auto Industry; Latin America; South America; Argentina

Career Coach

Whit Collier

Whit Collier (HBS ’04, Harvard College ’99) advises students on their paths towards alignment and fulfillment in career and life. He guides clients through transitions, challenges and inflection points, bringing a balance of thoughtful... View Details

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry