Innovation Focused Strategy - Publications - Faculty & Research - Harvard Business School

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April 2021 (Revised May 2021)
Case

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno and Gamze Yucaoglu

The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in... View Details

Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa

07 Dec 2022
Blog Post

2022 Climate Symposium: Tackling Climate Together

The theme of the 2022 Annual Climate Symposium was “Tackling Climate Together” with a focus on the intersectionality of climate change and the critical need for businesses, individuals, policy makers, and consumers to come together to develop View Details

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

2010
Book

Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

By: Geoffrey Jones

Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details

Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry

Janice H. Hammond

Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation

January 2021
Case

Toyota and Its Labor Union in Argentina (A)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

In 2011, Daniel Herrero, CEO of Toyota Argentina (TASA) since 2010, was about to meet with the Secretary-General of the union representing automotive industry workers in the country. The company produced vehicles in Argentina since 1997 at their plant at Zárate, and,... View Details

Keywords: Manufacturing Performance; Bargaining; Production; Performance; Labor Unions; Labor and Management Relations; Fairness; Factories, Labs, and Plants; Auto Industry; Argentina

November 2012 (Revised July 2012)
Supplement

Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Management; Sales; Marketing; Consumer Products Industry; United Kingdom

06 Sep 2019
Working Paper Summaries

Experimentation and Startup Performance: Evidence from A/B Testing

Keywords: by Rembrand Koning, Sharique Hasan, and Aaron Chatterji

Rob Markey

Rob Markey is a Senior Lecturer of Business Administration in the Technology and Operations Unit at Harvard Business School. He teaches Managing Service Operations in the MBA elective curriculum. The course focuses on how to effectively design,... View Details

December 2008
Article

Which Kind of Collaboration Is Right for You?

By: Roberto Verganti and Gary P. Pisano

Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details

Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy

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August 2011 (Revised July 2012)
Case

Mike Mayo Takes on Citigroup (A)

By: Suraj Srinivasan and Amy Kaser

The case details the conflict between Mike Mayo, an influential banking analyst and Citigroup about what Mayo considers aggressive accounting policies. Mike Mayo questions Citigroup's lack of a valuation allowance against their Deferred Tax Assets despite Citi's recent... View Details

Keywords: Accounting; Taxation; Capital; Financial Reporting; Corporate Disclosure; Valuation; Banks and Banking; Financial Strategy; Money; Conflict Management; Capital Budgeting; Asset Management; Banking Industry

Article

Mastering Innovation's Toughest Trade-Offs

By: Christopher B. Bingham and Rory M. McDonald

Leaders must answer eight key questions to address the hidden tensions underlying innovation strategies. View Details

Keywords: Innovation Strategy; Innovation Leadership

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November 2010 (Revised May 2012)
Background Note

Assessing a Company's Future Financial Health

By: Thomas R. Piper

The case provides students with (1) an understanding of the essence of long-term financial health; (2) familiarity with the calculation and meaning of various financial ratios; and (3) an understanding of the influence of a company's operating and competitive... View Details

Keywords: Financial Condition; Forecasting and Prediction; Investment Return; Operations; Competitive Strategy

June 2025
Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni

The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details

Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy

February 2010
Case

Go Mobile: The Phirbol Franchise

By: Rajiv Lal and Natalie Kindred

To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details

Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi

17 Nov 2015
HBS Seminar

Kevin Boudreau, Harvard Business School, London Business School

June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States

October 1997 (Revised November 2000)
Case

Transitional Infant Care Specialty Hospital

Transitional Infant Care Specialty Hospital (TIC) addresses the question of whether and how to maintain strategic focus in an industry that is calling increasingly for integrated service delivery. Despite providing high-quality, cost-effective care relative to... View Details

Keywords: Leadership; Marketing Strategy; Service Delivery; Health Care and Treatment; Health Industry; Pittsburgh

October 2018 (Revised January 2019)
Case

Social Finance, Inc.

By: Shawn Cole and Fanele Mashwama

This case begins in February 2019 as Tracy Palandjian, co-founder and CEO of Social Finance Inc., prepares for a board meeting that will determine the future strategy of the social enterprise. Social Finance is a non-profit in the impact investment space founded in... View Details

Keywords: Impact Investment; Social Enterprise; Growth and Development Strategy; Decision Choices and Conditions

June 2023
Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details

Keywords: Geopolitical Units; Government and Politics; Competition; Production; Disruption; Semiconductor Industry; Manufacturing Industry; Taiwan; Taiwan Strait; China

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