Publications

January 2000 (Revised February 2000)
Case

The HBS California Research Center

By: Ashish Nanda, Thomas J. DeLong and Scott D Landry

Harvard Business School's (HBS) California Research Center, a three-year experiment initiated in July 1997 to facilitate research, case-writing, and course development centered in the Silicon Valley Region, has been a "phenomenal success." In June 1999, HBS Dean Kim... View Details

Keywords: Business Education; Growth and Development Strategy; Corporate Strategy; Success; Education Industry; San Francisco

17 Aug 2015
News

Harvard prof’s advice for product firms: keep it simple

05 Mar 2021
News

Best Business Books 2021: The Best Books for Getting Ahead of the Competition

Web

Placement - Doctoral

2020 Hyunjin Kim Strategy, 2020 Placement: INSEAD Dissertation: Field Experiments on the Barriers Firms Face in Realizing Gains from Data Advisors: Dennis A. Yao (Chair), Rebecca M. Henderson , Michael Luca , and Amanda Pallais Close... View Details

Research Summary

A Temporal View of the Costs and Benefits of Self-Deception

Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which participants go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who... View Details

2021
Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details

Keywords: Product Development; Value Creation; Research

2025
Working Paper

Precautionary Debt Capacity

By: Deniz Aydin and Olivia S. Kim

The determinants of debt capacity are a central theme in finance and macroeconomics, yet it remains unclear why firms leave some of their debt capacity unused and whether this affects investment and growth. Textbook theory suggests that firms should not leave their... View Details

Keywords: Borrowing and Debt; Credit; Financing and Loans

SSRN

October 2019 (Revised February 2020)
Case

Brightview Senior Living

By: Lynda M. Applegate and James Weber

Marilynn Duker, CEO, was exploring how to grow the company while maintaining the culture that made it a leader in the field of senior housing. Brightview constructed and operated senior living apartment communities that offered independent living, assisted living, and... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Employee Relationship Management; Real Estate Industry; United States

September 2017
Article

The Belief in a Favorable Future

By: Todd Rogers, Don A. Moore and Michael I. Norton

People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details

Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior

Find at Harvard

29 Jun 2016
Blog Post

Emerging Into Singapore

my experience now, I can safely say that I have enjoyed every aspect of it thus far. Let’s start with the cherry on top - the people. The people have shaped everything about my experience so far. They have... View Details

Keywords: Technology; Consumer Products / Retail

09 Jan 2014
Blog Post

Looking back on 1st semester and looking forward to 2nd semester

In just a couple short weeks, the second semester will have started and for many students, internship recruiting will be underway. It’s almost strange to think of how quickly the first few months went by. Many aspects about the experience... View Details

16 Jun 2015
Blog Post

Military Alumna Reflects on Time at HBS

were a dynamic experience from start to finish. I found myself surrounded by so many smart and inspiring people who collectively brought such diverse perspectives. My first seat-mates were-- on my left,-- a young man from Baltimore who... View Details

May 2010 (Revised May 2010)
Case

Data.gov

By: Karim R. Lakhani, Robert D. Austin and Yumi Yi

This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details

Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States

04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

(AdobeStock/Halfpoint) Sometimes we experience what Yogi Berra described as “déjà vu all over again.” It happened to me several weeks ago and left me wondering whether it’s déjà vu or whether things really have changed. Years ago, my... View Details

Keywords: by James Heskett

April 2019 (Revised April 2021)
Case

Wayfair

By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble

In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details

Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts

January 2019
Case

First Aid Beauty

By: Karen Mills and Annie Dang

In 2008, Lilli Gordon, an experienced financial and skincare entrepreneur, founded First Aid Beauty (FAB). She had discovered a white space in the prestige beauty market: high-end skin solutions that were suitable for sensitive skin. After initial success through... View Details

Keywords: Prestige Beauty; Skincare; Preferred Shares; Common Stock; Entrepreneurship; Venture Capital; Private Equity; Decision Choices and Conditions; Beauty and Cosmetics Industry

November 2008
Article

Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being

By: Daniel Mochon, Michael I. Norton and Dan Ariely

Many studies have shown that few events in life have a lasting impact on subjective well-being because of people's tendency to adapt quickly; worse, those events that do have a lasting impact tend to be negative. We suggest that while major events may not provide... View Details

Keywords: Health; Religion; Behavior; Happiness; Welfare

Find at Harvard

15 Jul 2019
Blog Post

Exploring the World of Electric Adventure Vehicles

As a former consultant at EY-Parthenon, part of Chicago native and Northwestern University graduate Tayler Danziger’s (MBA 2020) job included travelling all over the U.S. and Europe, advising clients on growth strategy. Little did she know then, this View Details

Keywords: Manufacturing; Consumer Products / Retail

2025
Working Paper

Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source

By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche

Open source is key to innovation yet is assumed to be done largely through intrinsic motivation. How can we incentivize it? In this paper, we examine the impact of a program providing monetary incentives to motivate innovators to contribute to open source. The Sponsors... View Details

Keywords: Open Source; Innovation; Incentives; Financial Rewards; Crowding Out; Open Source Distribution; Innovation and Invention; Motivation and Incentives; Technology Industry