Brands and Branding - Publications - Faculty & Research

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Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety

offer ideas. To avoid being branded as negative, we don't criticize the status quo. But every time we withhold our thoughts, we rob ourselves and our colleagues of small moments of learning. This stifles... View Details

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

One chapter in Brand New relays the innovations of beauty-business pioneer Estée Lauder, and while examining Lauder's rise, Koehn became intrigued by a pivotal figure earlier in the 20th century whose... View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

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General Management - Faculty & Research

Zero to $600 Million: Hakeem Belo-Osagie’s Untold Story Re: Hakeem Belo-Osagie 31 May 2025 Inspiring Leadership Professor Geoffrey Jones: The Body Shop, Cadbury and the Leadership Paradox Behind Every Brand... View Details

07 Nov 2022
News

Victoria’s Secret Buys Alumni-Founded Adore Me

everything that they do.” In a press release announcing the sale, Hermand Waiche noted that, “We have significantly grown our business over the past decade, and are excited to bring our technology, purchase experiences, inclusive... View Details

Keywords: Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

01 Apr 2002
News

Dean Clark Visits Alumni in Europe

European Research Center, on the rue François 1er in Paris’s eighth arrondissement. In London, he met with recent HBS graduates for an informative breakfast where he discussed the School’s expanding Global Initiative. The Dean’s Frankfurt agenda... View Details

Keywords: Alumni outreach; European Research Initiative; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

outbreaks Climate change and its ensuing environmental, economic and social disasters is the next White Swan.” JSD saw a possible motive behind the debate when he opined that, “In the corporate sector, the... View Details

Keywords: by James Heskett

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Find Past & Upcoming Events - Alumni

Your Unique Personal Brand Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can build your confidence, your focus, View Details

01 Jun 2023
News

In Full Flower

“Flowers are a very emotive product category, but it didn’t seem that anyone had built a brand that people loved and trusted,” Gelbard recalls. “So often we just turned to a Google search. View Details

Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services

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Tata Hall | About

companies and employs more than 400,000 people. During Ratan Tata’s tenure, the business became globally focused, acquiring international brands such as Tetley, Jaguar Land Rover, a string of well-known... View Details

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

It's a much believed assumption in the retail world: If you're going to compete on the basis of low cost, then you can't afford to invest in your employees. Extensive training—who has the time to give? Regularly scheduled hours?—way too inflexible. Benefits?—forget it!... View Details

Keywords: by Julia Hanna; Retail

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; Arkansas; Bentonville

Citation

Educators

Purchase

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HBS - The year in Review

positive labor relations management, was deemed best to support the School’s brand and its educational mission. Its collaboration with Thompson Hospitality, the largest minority-owned food service management... View Details

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Skydeck - Alumni

iconic brand and why sustainability is mission critical for the seafood giant After the Storm How Constance Jones (MBA 2008) , CEO of a Chicago charter school network, picked up the pieces after a leadership... View Details

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Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a... View Details

Profile

Pam Chan

Pam Chan began her career in consumer products, starting with one of the biggest CPG companies in the world, Procter and Gamble. "In school, I knew I wanted to be a marketer involved in brand management... View Details

Keywords: CPG; Tech

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Business & Environment - Faculty & Research

Business & Environment Business & Environment July 2015 Article BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Uma R. Karmarkar and Bryan Bollinger As concerns... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

“That was pretty incredible to us, that you’re able to identify these patterns even with this simulated data.” The team then introduced two brands of toothpaste, Crest and Colgate, View Details

Keywords: by Kristen Senz

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart... View Details

Keywords: by Rachel Layne

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Regional Winners - Alumni

Alumni Regional Winners Haf Haf Inc. A fun, reliable, effective, eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and... View Details

Publications