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  • September 2019
  • Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
  • 25 Oct 2016
  • First Look

October 25, 2016

knowledge about process and productivity improvements that lower costs while simultaneously maintaining or improving outcomes. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51774 in press Journal of Personality and View Details
Keywords: Sean Silverthorne
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong culture and a commitment to fairness and social responsibility. As IBM entered its... View Details
Keywords: Martha Lagace
  • March 2025 (Revised April 2025)
  • Case

Dominion Voting Systems v. Fox News

By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
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Pons, Vincent, Jesse M. Shapiro, Bharat Anand, and Susan Pinckney. "Dominion Voting Systems v. Fox News." Harvard Business School Case 725-029, March 2025. (Revised April 2025.)
  • 31 Jul 2012
  • First Look

First Look: July 31

mobility effects of workgroup demography by integrating the social identification processes of cohesion, competition, and comparison. Using five years of personnel data from a large law firm, we examine the influence of demographic match... View Details
Keywords: Carmen Nobel
  • 13 Apr 2010
  • First Look

First Look: April 13

selling for the company, the sales person, and the consumer, as well as the potential of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes. Purchase this... View Details
Keywords: Martha Lagace
  • September 2019 (Revised July 2025)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Citation
Educators
Purchase
Related
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

limitations associated with the use of online prices for PPPs, including issues of representativeness and limited coverage of product categories and countries. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54121... View Details
Keywords: Sean Silverthorne
  • 11 Oct 2016
  • First Look

October 11, 2016

social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world's most urgent problems. In the process, companies will find economic opportunities that their... View Details
Keywords: Sean Silverthorne
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

behavioral finance: How rational are individual investors? It touches on the quality of advice that investors get, and the relationships between investors and their financial advisers. As we potentially shift our Social Security system... View Details
Keywords: by Ann Cullen
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

at the issue of executive compensation and the idea that excessive compensation is a sign of poor governance. It also discusses the union's 'Say on Pay' proposals that sought to allow shareholders an advisory vote on executive... View Details
Keywords: Martha Lagace
  • 17 Jan 2012
  • First Look

First Look: January 17

http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet... View Details
Keywords: Martha Lagace
  • 14 Jan 2014
  • First Look

First Look: January 14

ED. We propose that the dedicated queuing system yielded shorter throughput times because it provided physicians with greater ability and incentive to manage their patients' flow through the ED from arrival to discharge. Consistent with View Details
Keywords: Sean Silverthorne
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