Social Value - Publications - Faculty & Research

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

01 Jun 2009
News

Dispatches from the Global Classroom

perfect introduction for B-Bop (Business at the Base of the Pyramid), a spring semester elective taught by Chu and HBS professor Kash Rangan. “The IXP really gave me the inside view of creating businesses and social View Details

Keywords: Julia Hanna; Social Assistance; Social Assistance; Social Assistance; Social Assistance; Social Assistance; Social Assistance

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

social concerns into the value proposition of businesses—be they corporate businesses or social enterprises—is notable in its own right as a challenge to conventional... View Details

Keywords: Carmen Nobel

2008
Book

Finding Your True North: A Personal Guide

By: Bill George, Andrew McLean and Nick Craig

Based on Bill George's bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the... View Details

Keywords: Values and Beliefs; Leadership; Personal Development and Career; Motivation and Incentives; Personal Characteristics

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01 Dec 2020
News

Find Your Maximum Sustainable Goodness

bowing out of certain faculty meetings in which he no longer felt that he was adding value (and where it was socially acceptable to do so). He also stepped down from the editorial boards of four prestigious... View Details

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

difficult to pull off. You’re better off investing in that one $200 million movie. It seems risky to put all your eggs in one basket, but it can be the best way to go.” The value of superstars In Elberse’s book Blockbusters, she notes... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

that will increase the value of the relationship for both of us. Social media provides a way for us to communicate with our customers, rather than just talking to them, as most marketing communications do.... View Details

Keywords: April White

Web

Online Personal Branding Course | HBS Online

the sources, benefits, and components of a successful personal brand Define your purpose and values and communicate their distinction to others Turn common personal branding pitfalls into opportunities Understand the psychological power... View Details

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

destruction" research. As Devdip Ganguli put it: "The sphere of influence of companies goes beyond themselves and their investors: their decisions encompass social and environmental consequences too. Therefore to say that the... View Details

Keywords: by James Heskett

July 2022
Article

When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals

By: Daniel H. Stein, Juliana Schroeder, Nicholas M. Hobson, Francesca Gino and Michael I. Norton

From Catholics performing the sign of the cross since the 4th century to Americans reciting the Pledge of Allegiance since the 1890s, group rituals (i.e., predefined sequences of symbolic actions) have strikingly consistent features over time. Seven studies (N = 4,213)... View Details

Keywords: Ritual; Morality; Groups; Norms; Commitment; Groups and Teams; Values and Beliefs; Change; Moral Sensibility; Behavior

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June 2009
Teaching Note

The Rise of President Barack Hussein Obama (TN)

By: David A. Thomas, Laura Morgan Roberts and Stephanie Creary

Teaching Note for [409115]. View Details

Keywords: Value; Political Elections; Personal Development and Career; Power and Influence; United States

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December 2021
Case

Slice Labs: Creating a Fraud-free Online Insurance Platform

By: Amit Goldenberg, Max Bazerman and Ruth Page

"Slice Labs: Creating a Fraud-Free Online Insurance Platform" engages students with the challenge of how to influence other parties to not engage in fraud in the context of digital insurance. The case is centered around Slice, a digital insurance company that was... View Details

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August 2011
Supplement

Interview with Raj Datta, Former Chief Knowledge Officer of MindTree

By: David A. Garvin

MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collborative communities, and its strong culture and values. The CEO has a set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must... View Details

Keywords: Knowledge Management; Social and Collaborative Networks; Innovation and Invention; Organizational Culture; Learning; Values and Beliefs; Information Technology Industry; Service Industry; India

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May 2009 (Revised November 2009)
Case

Ralph Nader: When Purpose and Legacy Collide

By: Nitin Nohria and Umaimah Mendhro

This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details

Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry

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January 1992
Teaching Note

MRC, Inc. (A) TN

By: William E. Fruhan Jr.

Teaching Note for (9-274-118). View Details

Keywords: Valuation; Acquisition; Organizations; Perspective; Negotiation Deal; Strategy

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Web

AllWorld Network - Institute For Strategy And Competitiveness

Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network... View Details

20 Nov 2015
News

Room to Grow

values of local, sustainable, healthy food, they can have a huge economic, environmental, and health benefit throughout their institutions.” The University of Massachusetts at Amherst—the largest institutional food operation in the... View Details

Keywords: Margie Kelley

06 Dec 2021
News

Action Plan: Whole Sale

of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand promise or personality.”... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

February 2022 (Revised October 2022)
Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun

This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details

Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe

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September 1995 (Revised October 1996)
Case

Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop

Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details