Publications
Publications
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(6,812)
- Faculty Publications (1,998)
- January 1982
- Background Note
Proprietary Hospital Industry, Background Note
- January 1982
- Case
Risk Management Foundation of the Harvard Medical Institutions
By: David E. Bell and Kuljot Singh
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (A)
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (B)
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details
- December 1980 (Revised February 1998)
- Case
Burger King Corp.
By: W. Earl Sasser and David C. Rikert
Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details
- December 1980 (Revised February 1998)
- Case
McDonald's Corp. (Condensed)
By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details
- March 1980 (Revised March 1981)
- Case
General Health Co.
By: Joseph L. Bower
Keywords: Health Industry
- 1979
- Chapter
Preventive Health Care and Consumer Behavior: Towards a Broader Perspective
By: J. Quelch and S. Ash
- April 1978 (Revised May 1993)
- Teaching Note
Child Care Task Force, Teaching Note
- January 1978
- Case
Zero-Base Budgeting in the Public Health Service
- Article
Physician-Induced Demand for Medical Care
By: Jerry R. Green
This paper addresses the theoretical models designed to ascertain the existence of a variable level of physicians' activity in shifting the demand of their patients. Two basic approaches are followed: equilibrium models of the demand for health care, and disequilibrium... View Details