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  • All HBS Web  (2,153)
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  • December 2019 (Revised June 2025)
  • Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
Keywords: Mergers & Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2025.)
  • November 2011
  • Case

Associated British Foods, Plc

By: Ray A. Goldberg, Carin-Isabel Knoop and Matthew Preble
Keywords: Food and Beverage Industry; Food and Beverage Industry; United Kingdom
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Goldberg, Ray A., Carin-Isabel Knoop, and Matthew Preble. "Associated British Foods, Plc." Harvard Business School Case 912-402, November 2011.
  • November 1993 (Revised December 1993)
  • Case

Empresas la Moderna: Tobacco, Fruit, and Vegatables in Mexico

By: Ray A. Goldberg
Keywords: Food and Beverage Industry; Food and Beverage Industry; Mexico
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Goldberg, Ray A. "Empresas la Moderna: Tobacco, Fruit, and Vegatables in Mexico." Harvard Business School Case 594-050, November 1993. (Revised December 1993.)
  • September 1974 (Revised April 1975)
  • Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
  • 21 Jun 2011
  • First Look

First Look: June 21

excessive economic concentration, so lucidly and incisively analysed here, are not limited to the financial services industry. For the problem is now widespread: while five firms control 80% of the banking industry, a similar or greater concentration is found in View Details
Keywords: Sean Silverthorne
  • April 1982 (Revised March 1986)
  • Case

Standard Fruit Co. in Nicaragua (B)

By: James E. Austin
Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua
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Austin, James E. "Standard Fruit Co. in Nicaragua (B)." Harvard Business School Case 382-149, April 1982. (Revised March 1986.)
  • June 1989 (Revised January 1992)
  • Teaching Note

RJR Nabisco, Teaching Note

By: Richard S. Ruback
Teaching Note for (9-289-056). View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry
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Ruback, Richard S. "RJR Nabisco, Teaching Note." Harvard Business School Teaching Note 289-057, June 1989. (Revised January 1992.)
  • December 2019
  • Supplement

Mãe Terra and Unilever (B)

By: Lynn S. Paine, Ruth Costas and Mariana Cal
Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original... View Details
Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
  • June 2015
  • Teaching Note

Coffee Wars in India

By: David B. Yoffie
Keywords: Competition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India
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Yoffie, David B. "Coffee Wars in India." Harvard Business School Teaching Note 715-469, June 2015.
  • July 2005
  • Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details
Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Krasker, William S. "Freemark Abbey Winery (Abridged)." Harvard Business School Case 606-004, July 2005.
  • March 2001 (Revised June 2001)
  • Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook
A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details
Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe
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Goldberg, Ray A., Robert E. Kennedy, and Laure Mougeot Strook. "Identifying and Realizing Investments in Eastern Europe (A)." Harvard Business School Case 701-086, March 2001. (Revised June 2001.)
  • April 2000
  • Supplement

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

interest in a concept of competitive strategy more closely grounded in industrial organization economics; and third, with the development of a new course in entrepreneurial management more closely linked to business policy's concerns with... View Details
Keywords: Martha Lagace
  • 13 Oct 2015
  • First Look

October 13, 2015

James Heppelmann looked at how this shift is changing the structure of industries and forcing firms to rethink their strategies. In this companion article, the authors look at the effects inside firms, examining the impact that smart,... View Details
  • Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih
A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details
Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Energy Industry; Energy Industry; Energy Industry; Europe; Denmark; Netherlands
  • 02 Jul 2013
  • First Look

First Look: July 2

capture important information seemingly ignored by the market. A long-short portfolio based on these legislators' views earns abnormal returns of over 90 basis points per month following the passage of legislation. Industries that we... View Details
Keywords: Anna Secino
  • January 2021
  • Supplement

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California
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Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Spreadsheet Supplement 721-852, January 2021.
  • February 1978 (Revised April 1985)
  • Background Note

Note on the Corn Wet Milling Industry--1972

By: Michael E. Porter
Keywords: Food and Beverage Industry; Food and Beverage Industry
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Porter, Michael E. "Note on the Corn Wet Milling Industry--1972." Harvard Business School Background Note 378-186, February 1978. (Revised April 1985.)
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
  • January 2022
  • Supplement

SpartanNash Company: The Amazon Warrants (B)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Distribution Industry; United States
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Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (B)." Harvard Business School Supplement 222-033, January 2022.
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