Publications

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

By: John A. Quelch

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry

October 1997 (Revised January 2008)
Case

Asda (A)

By: Michael Beer and James Weber

In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Food and Beverage Industry; Food and Beverage Industry; United Kingdom

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,... View Details

Keywords: Dina Gerdeman

07 Feb 2017
First Look

First Look at New Research: February 7

these questions: Should he continue to push forward with a change agenda? Or should the organization pause and catch its breath? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/417049-PDF-ENG Harvard Business School Case 417-045 Jollibee View Details

Keywords: Sean Silverthorne

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

January 2021
Supplement

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details

Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

26 Mar 2013
First Look

First Look: March 26

Street (OWS), a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers' cooperative in 2005 into a branded snack foods manufacturer on the strength of a series of... View Details

Keywords: Sean Silverthorne

14 Dec 2010
First Look

First Look: Dec. 14

511-075 By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show from where the largest... View Details

Keywords: Sean Silverthorne

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American foods such as shrimp, beef, and chicken ("No... View Details

Keywords: by Garry Emmons

23 Jul 2024
Research & Ideas

Forgiving Medical Debt Won't Make Everyone Happier

people with health insurance often are saddled with medical debt. Policymakers have taken notice, and in an election year amid an uncertain economy, health care, debt, and economic mobility are all hot issues. A comedy show discovery Nearly two-thirds of households... View Details

Keywords: by Rachel Layne; Health

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

red on food service. But Southwest doesn't pay much attention to that, because getting better at food service would slow its turnaround time, which is a big green for the airline when it comes to pleasing... View Details

Keywords: by Deborah Blagg; Service

23 Feb 2011
First Look

First Look: Feb. 23

what the company should do to forestall some of the problems plaguing the fast food industry in the West. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511040-PDF-ENG BonneSante S.A. David F. HawkinsHarvard Business School Case... View Details

Keywords: Sean Silverthorne

Article

What to Know About Locating in a Cluster

By: Willy C. Shih and Sen Chai

As a study of two industry clusters in Denmark shows, factors that can make clusters attractive—easy people movement and knowledge spillovers—can also make it harder for individual companies to retain proprietary knowledge. View Details

Keywords: Clusters; Clustering; Competitiveness; Life Sciences; Telecommunications; Science-based; Research And Development; Industry Clusters; Research; Innovation Strategy; Innovation and Management; Geographic Location; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Denmark

Register to Read

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

establish new policies for treating Prime members differentially in the next distribution crisis? Will we see Amazon go after its retail competitors by increasing its retail store network beyond Whole Foods and some high tech test stores?... View Details

Keywords: by James Heskett; Retail

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

Sanginga had founded a youth “agripreneurs” program, which would train young university graduates on improved agricultural practices, food processing, and strategies for starting an agribusiness. Since its establishment in 2012, the... View Details

Keywords: Dina Gerdeman

11 Oct 2016
First Look

October 11, 2016

highlighting the work performed by the government of an archetypal American town—from building roads to ensuring food safety—increased trust in government and support for government services. Study 2 (N=21,786) leveraged field data from a... View Details

Keywords: Sean Silverthorne

October 1988
Case

Harris Seafoods Leveraged Buyout

By: William A. Sahlman

Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details

Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Food and Beverage Industry; Food and Beverage Industry