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Programs & Events - Alumni

questions about alumni events. Feb 23 23 FEB–01 MAR 2025 Executive Education HBS Campus Launching New Ventures Delve into the entrepreneurial process and learn how to exploit disruptive opportunities to build successful businesses and... View Details

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Business & Environment

Conversation with Mark Kenber 12 FEB 2025 | Climate Rising This episode, the third in our series on Voluntary Carbon Markets, features Mark Kenber, Executive Director of the Voluntary Carbon Markets Integrity Initiative (VCMI). Mark has... View Details

How Fast and Flexible Do You Want Your Information, Really?

Almost all executives want more and faster information, and almost all companies are racing to provide it. What many of them are overlooking is that the real aim should not be faster information but faster decision making, and those aren't the same things. Executives... View Details

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Accounting & Management - Doctoral

individual firms; rewarding and monitoring the performance of managers; formulating, executing and evaluating strategy by firm managers; understanding the profitability of suppliers, products, customers, distribution channels, and... View Details

Program

Families in Business

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries around the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your... View Details

April 2021
Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller

On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details

Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States

"A spectacular achievement" - Library Journal

From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of corporate titans are regular fixtures in the news. But what drives wealthy and... View Details

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

codification of such knowledge saved the team and the client one full year of work. Ernst & Young executives have invested a lot to make sure that the codification process works efficiently. The 250 people at the Center for Business... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

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Local Area

Summary A significant side benefit of Executive Education at Harvard Business School is its location—a short walk across the river to historic Harvard Square and Harvard Yard. The School places participants within one of the most historic... View Details

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

Collis and Leena Kulkarni, former research associates at HBS. “We found that candidates were talented, and yet they self-selected out,” Coffman says. Ultimately, that means many businesses advertising for executive positions may wind up... View Details

Keywords: by Kara Baskin

Research Summary

Performance Management Systems

By: Robert S. Kaplan

Kaplan's research on performance management systems includes further applications of strategy maps and The Balanced Scorecard for effective strategy execution. His recent research... View Details

March 2007
Supplement

Bain & Company, Inc.

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry

July 2000 (Revised September 2005)
Case

BMG Entertainment

By: Jan W. Rivkin and Gerrit Meier

As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details

Keywords: Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Entertainment and Recreation Industry

January 1999 (Revised August 1999)
Background Note

Doing Business in Russia: Note on Negotiating in the "Wild East"

By: James K. Sebenius and Randall A Fine

Based on an MBA's experience, this anecdotal note explores cross-border negotiations between U.S. executives and Russian counterparts. The first section guides the reader through general aspects of the Russian market. Next follows a characterization of the Russian... View Details

Keywords: Negotiation Deal; Problems and Challenges; Negotiation Style; Decisions; Cross-Cultural and Cross-Border Issues; Negotiation Participants; Russia; United States

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May 1997 (Revised July 1997)
Case

Vermeer Technologies (E): New Beginning

By: Ashish Nanda

The Vermeer team is pleasantly surprised by the benefits and hospitality that their new surroundings offer. Their happiness is tempered, however, by discomfort with some elements of the "Microsoft Way." As the Vermeer engineers embark on a punishing schedule for the... View Details

Keywords: Performance Expectations; Horizontal Integration; Organizational Design; Organizational Culture; Product Development; Information Technology Industry