Publications

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

February 2001 (Revised June 2001)
Case

ClubTools, Inc.

By: Paul W. Marshall and Kristin Perry

Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding. View Details

Keywords: Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction

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2023
Chapter

Business, Climate Change and the Anthropocene

By: Andrew J. Hoffman and Sukanya Roy

This chapter will assess climate change as a concern for business, both as a stand-alone issue and as part of the broader shift that scientists are calling the Anthropocene. It will begin by examining the extent to which the market – comprised of corporations, the... View Details

Keywords: Climate Change; Problems and Challenges; Mission and Purpose

March–April 2024
Article

How Fast Should Your Company Really Grow?

By: Gary P. Pisano

Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one.

To achieve that goal, companies need a growth... View Details

Keywords: Growth and Development Strategy; Growth Management; Business Growth and Maturation; Business Strategy; Organizational Culture

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18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià's door, but why? "Creativity comes first; then comes the customer," he has said. So what can HBS students learn about marketing... View Details

Keywords: by Julia Hanna; Food & Beverage

14 Jun 2022
News

Gen Z Revived Life Is Good and the $150 Million Clothing Brand Makes a Case Study for Riding Out a Down Cycle

March 2019 (Revised June 2021)
Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock

On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio

January 2024
Case

Vibrant Health

By: Henry McGee and Sarah Mehta

This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details

Keywords: Business Ventures; Race; Entrepreneurship; Nutrition; Ownership; Business Strategy; Growth and Development Strategy; Leadership; Sales; Food and Beverage Industry; Health Industry; Eastern United States

03 May 2016
First Look

First Look, May 3, 2016

professional domains, readers gain insight into why teaming across fields is so challenging, and what leaders can do to help. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50682 May 2016 Harvard Business Review Learn to... View Details

Keywords: Sean Silverthorne

12 Feb 2015
News

The Blonde Salad at Harvard

Jiwoon Park

June (Jiwoon) Park is a doctoral student in Marketing at Harvard Business School.

Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details

Kevin P. Mohan

Kevin Mohan joined the Negotiation, Organizations & Markets unit at Harvard Business School in 2012 after a long career as a private equity investor. He teaches Negotiation in the MBA program and the Owners, Presidents, and Managers program. He also teaches War... View Details

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia