Brand Management - Publications - Faculty & Research

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

Citation

Purchase

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

20 Nov 2012
First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision... View Details

Keywords: Sean Silverthorne

12 Jul 2016
First Look

July 12, 2016

lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to develop a consumer View Details

Keywords: Sean Silverthorne

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

with one of my coworkers, a manager from a different department. He and I had had a wonderful relationship as I was growing up in the business, but now that I had come back and joined the business and had been promoted to manager, I felt... View Details

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

Citation

Educators

Purchase

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

01 Jun 2012
News

Around the World

Issue Focus: The Global Manager GETTING ORIENTED: On his first evening in Cape Town, South Africa, Jan Dolezal (HBS 2013) and his FIELD 2 team explored the city's bustling waterfront. Photo courtesy Jan Dolezal Learn about hosting FIELD2... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

10 Aug 2022
News

Skydeck Live: Stage Not Age

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes This is Dan Morrell, host of Skydeck. Susan Wilner Golden (PMD 59, 1990) had a very frustrating experience caring for her aging mother. With her background as a graduate of the HBS Program for View Details

22 Feb 2022
News

March 2022 Alumni and Faculty Books

trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details

27 Mar 2019
News

Life Is a Startup

between a passion and analytical thinking. How is it that they managed to pull this off and what can we all learn from that example? Wasserman: I remember observing when I was teaching in HBS’s first-year course in entrepreneurship, that... View Details

Career Coach

Meredith Hamilton

Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore questions of professional identity and career progression... View Details

Keywords: Education; Entrepreneurship; Impact Investing; Financial Services (All); Government; Real Estate; Social Enterprise

12 Dec 2018
News

Lesson Plan

(Reporters later discovered that the signature page had been cribbed from an earlier contract extension.) In September, Pennsylvania’s Attorney General announced multiple felony charges against the district’s former fleet manager and... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

18 Dec 2012
First Look

First Look: December 18

CEO, rising leader of a firm in transition, and manager of massive complexity-thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes? If you're a top executive today, you... View Details

Keywords: Carmen Nobel

01 Mar 2017
News

Alumni and Faculty Books for March 2017

not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details

01 Jun 2006
News

India Arrives

Mahindra (MBA ’81), vice chairman and managing director of Mahindra & Mahindra, a $3.2 billion manufacturer of cars and farm equipment with divisions in IT, infrastructure, auto components, and finance. He cites a confluence of factors... View Details

Keywords: Julia Hanna

01 Sep 2011
News

The City Solution

small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal and... View Details

Keywords: Garry Emmons; Administration of Environmental Quality Programs; Government; Electric Power Generation, Transmission, Distribution; Utilities

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

in self-confidence, assessments of others, and behavior in a cooperative game. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55101 forthcoming Management Science Effects of a Tournament Incentive Plan Incorporating... View Details

Keywords: Dina Gerdeman

01 Dec 2003
News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details

Keywords: Julia Hanna; Manufacturing

21 Feb 2017
First Look

First Look at New Research: February 21

across medicine. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52286 forthcoming Strategic Management Journal Overcoming Institutional Voids: A Reputation-Based View of Long-Run Survival By: Gao, Cheng, Tiona Zuzul,... View Details