Publications

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March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

Career Coach

Betsy Edwards

Betsy (HGSE, '12) is a Corporate Relations Director in HBS Career & Professional Development with over ten years of coaching experience. Her focus is on supporting students and alumni seeking an impact-oriented career primarily in the health care, energy and View Details

Keywords: Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing

August 2022
Case

Rocket Learning: Evidence in Action

By: Brian Trelstad, Tomas Rosales and Malini Sen

Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a... View Details

Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia

23 Jul 2009
Working Paper Summaries

Informed and Interconnected: A Manifesto for Smarter Cities

Keywords: by Rosabeth Moss Kanter & Stanley S. Litow; Technology

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

with competitors) to a social cause related to its core business, altering the context in such a way that it produces a positive impact on its business.11 In looking at the organizational structures of... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

September 2010 (Revised November 2011)
Case

Salud Digna: Successfully Competing with For-Profit Organizations

By: Allen S. Grossman and Regina Garcia-Cuellar

Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided... View Details

Keywords: For-Profit Firms; Health Testing and Trials; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Nonprofit Organizations; Health Industry; Mexico

May 2021
Case

André Hoffmann: Beyond Philanthropy

By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist

André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details

Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

creating tangible impact in a social sense while also meeting my need to show future recruiters I was more than just an attack pilot with a bleeding heart? Things started coming together at Reaching Out MBA... View Details

April 1999
Case

French Pension System, The: On The Verge Of Retirement? (Abridged)

By: David A. Moss

Surveys the French pension system, its particular institutional characteristics, and some of the critical challenges and opportunities facing French reformers. Like almost every other industrialized country, France has a large pay-as-you-go public pension system that... View Details

Keywords: Retirement; Governing Rules, Regulations, and Reforms; Policy; Economic Growth; Economics; Capital Markets; Wages; Public Administration Industry; France

18 Sep 2012
First Look

First Look: September 18

Them In or Revealing Their Best? Reframing Socialization Around Newcomer Self-Expression Authors:Dan M. Cable, Francesca Gino, and Brad Staats Abstract Socialization theory has focused on enculturating new... View Details

Keywords: Sean Silverthorne

26 Jun 2007
First Look

First Look: June 26, 2007

Working PapersTaxes, Institutions and Foreign Diversification Opportunities Authors:Mihir A. Desai and Dhammika Dharmapala Abstract Investors can access foreign diversification opportunities through either foreign portfolio investment... View Details

Keywords: Martha Lagace

04 Jun 2020
Blog Post

What MBAs can do in Defense of Black Lives

Here are a few ways MBAs can support the movement for Black lives: Donate to and fundraise for racial justice nonprofits. Support local Black-led organizing groups and/or invest in national organizations like Movement for Black Lives, a... View Details

August 2020 (Revised May 2021)
Case

PayPal: The Next Chapter

By: Michael Porter, Mark Kramer and Annelena Lobb

Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring... View Details

Keywords: Mission and Purpose; Finance; Business and Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry

Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details

2012
Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran

This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details

Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States

SSRN

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18 Jan 2012
Research & Ideas

Beyond Heroic Entrepreneurs

entrepreneurs who also were starting from scratch—those for whom social ventures were still in the very early phases. They identified an ideal data pool through a partnership with Echoing Green, a socially... View Details

Keywords: by Carmen Nobel

March 2010 (Revised May 2010)
Case

Design Creates Fortune: 2000 Tower Oaks Boulevard

By: John D. Macomber and Griffin James

A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details

Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details