brand management - Publications - Faculty & Research

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Credential of Digital Innovation and Strategy | HBS Online

my memory. Dustin Brown Working in family's real estate business Understand the digital landscape to work more effectively, innovate collaboratively, and respond to new business opportunities. "This course is excellent for executives and View Details

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Staff Directory | Baker Library

senior editor of HBS Working Knowledge. Prior to joining the WK staff, Gerdeman worked as a writer for The Palm Beach Post and The Patriot Ledger, as well as an editor for Adobe’s CMO.com. Karen Golden Digital Product Manager Metadata &... View Details

01 Jun 2017
News

Supercharged

rapid-charging stations capable of recharging a vehicle’s battery in minutes rather than hours—has been a “primary inhibitor” of mass-market adoption. Juan Camargo (MBA 2012), senior manager for value strategy at Cox Automotive—which owns... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

01 Jun 2025
News

Keeping the Faith

speakers for the day is Ann Fudge (MBA 1977), who retired as chairman and CEO of Young & Rubicam after a long and successful career in brand management at companies that include General Mills and Kraft... View Details

Keywords: Catherine O’Neill Grace; Illustrations by Victo ngai

20 Aug 2013
First Look

First Look: August 20

make it the norm. August 2013 Management Science Pareto Efficiency in Robust Optimization By: Iancu, Dan, and Nikolaos Trichakis Abstract—This paper formalizes and adapts the well-known concept of Pareto e ciency in the context of the... View Details

Keywords: Anna Secino

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

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30 Nov 2017
News

Happy Meals (Are Here Again)

means there was a complaint—about the food, about the service, some negative thing that had escalated to the point that a manager had been called on to straighten things out. Or at least, that’s what it used to mean. In fall 2016,... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Apr 1997
News

Facing the Music

READ MORE An Orchestral Startup—Richard J. Lim (HBS'98), cofounder of Metamorphosen Chamber Orchestra Managing a Master—Edward C. Arrendell (MBA'80) with Wynton Marsalis, "an unbeatable combination." Guitar Hero—Henry E. Juszkiewicz (MBA... View Details

Keywords: Marguerite Rigoglioso

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

subsequently. Our results are consistent with theory on the active role firms can play in managing their reputational capital through anticipatory actions to avoid negative media coverage. Publisher's link:... View Details

Keywords: Sean Silverthorne

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

Career Coach

Fran Davis

Fran has a Ph.D. in Psychology and has worked at Harvard for over 25 years. Over these three decades she has provided career coaching for MBA students, HBS Alumni, and in Executive Education programs and has taught psychology courses (including Positive Psychology aka... View Details

01 Sep 2010
News

Leslie Gold

weeknights on www.shovio.com, with podcasts at www.radiochick.com. Tell us about life before RadioChick. I grew up in Bridgeport, Connecticut, where my dad ran a construction-related business, which is probably how I got business in my blood. I went to Syracuse... View Details

Keywords: Talk Radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Furniture and Related Product Manufacturing; Manufacturing

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,” discount outlets that sold... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

Career Coach

Guy Kamguia

Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio companies, in emerging markets. Guy is... View Details

Keywords: Emerging Markets; Impact Investing; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Manufacturing

22 Feb 2022
News

March 2022 Alumni and Faculty Books

trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details

Career Coach

Carole Carlson

Carole (HBS '98) has a wide ranging business background, with particular expertise coaching MBAs and executives. She has a passion for helping individuals develop their career vision and implement it via practical job search skills, including strategy development,... View Details

Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise

03 Jun 2008
First Look

First Look: June 3, 2008

objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details

Keywords: Martha Lagace

Publications