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  • 03 Jun 2014
  • First Look

First Look: June 3

revolutionary, rather than evolutionary, innovation. This note outlines a process for studying extreme consumers-consumers who fall in both tails of a normal distribution of customers-with needs, behaviors, attitudes, and emotions atypical of the average customer.... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

computational power for model estimation. We overcome computational burden by utilizing an improved simulator for likelihood evaluation and the general-purpose computing on graphics processing units (GPGPU) technology that takes advantage... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

acquirers with a powerful new tool during the due-diligence process. By using existing industry templates, potential acquirers with access to the target's general ledger, and... View Details
Keywords: Martha Lagace
  • February 2021 (Revised October 2024)
  • Case

Muhammad Ali: Changing The World

By: Robert Simons and Max Saffer
This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role... View Details
Keywords: Sports; Mission and Purpose; Personal Characteristics; Religion; Work-Life Balance; Family and Family Relationships; Success; Power and Influence; Personal Development and Career; Sports Industry
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  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer... View Details
Keywords: by Sean Silverthorne
  • 30 Sep 2019
  • Book

Book Excerpt: Why a Volume on Race, Work, and Leadership

construction of blackness has been an economic tool for centuries; it has been used as a means of sourcing under- or wholly unpaid labor, rationalized by an attribution of blacks’ biological inferiority. Though research has since amassed... View Details
Keywords: Re: Andi Wang
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708479 HNA Group: Moving China's Air... View Details
Keywords: Martha Lagace
  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

highest levels of their industry and ask them to learn the basics of another language that you want to make the basis of communication in your company? Aren't they going to feel like a student in high school? Tsedal Neeley: I've written... View Details
Keywords: Re: Tsedal Neeley
  • 26 Mar 2008
  • First Look

First Look: March 26, 2008

him to drive significant change in an industry and Japanese society in the second half of the twentieth century. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408039 Leadership in Energy: Jim Rogers at... View Details
Keywords: Martha Lagace
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, and pink plastic, the original iMac.... View Details
Keywords: by Julia Hanna; Consumer Products
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

organizations in private industry could learn from the example of Data.gov to the extent of unlocking data from individual silos in their firm even though data remain protected within firewalls. HBS assistant professor Karim R. Lakhani,... View Details
Keywords: by Martha Lagace; Technology
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common across almost all firms. Thus, the oil companies are likely... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of advertising outlays increase... View Details
Keywords: Martha Lagace
  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

there are significant differences regarding, for example, the business leaders’ capacity to tolerate conflict and their ability to read others and empathize with their point of view. These results challenge some of the assumptions raised by current research and... View Details
Keywords: by Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

organization. Our research on the newspaper industry indicates that the greater a manager's experience away from the core organization, the less likely that motivation remains focused on the threat to the core organization. Appoint an... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • April 2006
  • Case

Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair

By: Robert Steven Kaplan and Ayesha Kanji
Adrian Ivinson is the director of Harvard Center for Neurodegeneration and Repair (HCNR), a not-for-profit research center at the Harvard Medical School (HMS). The center was started in late 2000 with a gift of $37.5 million from an anonymous donor. Its mandate was to... View Details
Keywords: Leadership Style; Power and Influence; Organizational Culture; Research and Development; Nonprofit Organizations; Motivation and Incentives; Change Management; Alignment; Collaborative Innovation and Invention; Health Industry; Massachusetts
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  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers... View Details
Keywords: by Manda Salls
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

productivity. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52141 Capturing Value from IP in a Global Environment By: Alcácer, Juan, Karin Beukel, and Bruno Cassiman Abstract—This paper documents the strong growth in View Details
Keywords: Carmen Nobel
  • 10 Mar 2015
  • First Look

First Look: March 10

introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on... View Details
Keywords: Carmen Nobel

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