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Show Results For
- All HBS Web
(3,006)
- People (24)
- News (819)
- Research (1,579)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,094)
- 06 Jan 2021
- Working Paper Summaries
Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?
- November 1983
- Case
Cablevision of Boston
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- March 2005
- Teaching Note
Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)
By: Bharat N. Anand
Teaching Note to (9-704-444) and (9-704-443). View Details
Keywords: Media and Broadcasting Industry
- March 2005
- Case
Tribune Company: The PHONES Proposal
The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details
Chacko, George C., Andrew Kuhlman, and Eli Strick. "Tribune Company: The PHONES Proposal." Harvard Business School Case 205-087, March 2005.
- April 2004 (Revised September 2006)
- Teaching Note
XM Satellite Radio (A) and (B) TN
By: David B. Godes and Elie Ofek
Teaching Note to (9-504-009) and (9-504-065). View Details
Keywords: Media and Broadcasting Industry
- January 1991
- Teaching Note
Capital Cities/ABC, Inc: Spot Sales, Teaching Note
Keywords: Media and Broadcasting Industry
- May 1988
- Case
Capital Cities/ABC, Inc: Spot Sales
Cespedes, Frank V. "Capital Cities/ABC, Inc: Spot Sales." Harvard Business School Case 588-071, May 1988.
- 1992
- Article
Public Policy and the Evolution of Cable Television, 1950-90
By: Willis Emmons
Emmons, Willis. "Public Policy and the Evolution of Cable Television, 1950-90." Business and Economic History 21 (1992): 182–191.
- December 1997 (Revised January 1998)
- Case
STAR TV (F)
By: Michael Y. Yoshino and Cate Reavis
Keywords: Media and Broadcasting Industry
Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
- May 1994 (Revised September 1994)
- Case
STAR TV (B)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (B)." Harvard Business School Case 394-213, May 1994. (Revised September 1994.)
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- June 1990
- Case
CBS vs. Andy Rooney
Keywords: Media and Broadcasting Industry
Badaracco, Joseph L., Jr. "CBS vs. Andy Rooney." Harvard Business School Case 390-215, June 1990.
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
Robert L. Vann
Under Vann’s leadership, the Courier became the essential, and the only, newspaper that reported news and provided a positive showcasing of Pittsburgh’s growing black community. The paper became a very active political and community vehicle, pushing for better... View Details
Keywords: Publishing & Print Media
Russell Simmons
Simmons was principally responsible for bringing rap and hip hop music into the cultural mainstream of America. His formation of Def Jam Records in the early eighties marked the beginning of rap as a dominant music form. By the end of the century, rap music had... View Details
Keywords: Entertainment & Broadcast Media
Helen R. Reid
Working at the newspaper since 1918, Reid was instrumental in expanding the Tribune’s advertising revenue, circulation, and editorial content. She played a major role in promoting women within the organization, and by the forties, the Tribune employed more women than... View Details
Keywords: Publishing & Print Media
Frank A. Munsey
Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable and profitable. Due to his efforts, Munsey’s... View Details
Keywords: Publishing & Print Media
James H. McGraw
McGraw was the founder of both the magazine and book publishing empire. The firm originally specialized in publications for the technical field, but soon expanded into other disciplines, such as textbooks for colleges and high schools. McGraw publications have become... View Details
Keywords: Publishing & Print Media