Publications

August 2000 (Revised September 2002)
Exercise

Working with Your Shadow Partner in Analyzing IT Strategic Partnering

By: Richard L. Nolan

A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and... View Details

Keywords: Business Strategy; Information Technology; Information Technology Industry

November 1993
Case

Edgar J. Scherick Associates

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details

Keywords: Cost vs Benefits; Film Entertainment; Entertainment and Recreation Industry

August 1984 (Revised March 1989)
Background Note

Direct, Personal Leadership

By: Joseph L. Badaracco Jr. and Richard R. Ellsworth

Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the... View Details

Keywords: Leadership Style; Management Practices and Processes

Teaching Interest

Overview

By: Lynda M. Applegate

I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details

May 2025
Case

Wilburn Medical USA

By: David Ager, Lynda M. Applegate and James Barnett

In September 2024, Emily Wilburn Andrews, CEO of Wilburn Medical USA, is five years into her tenure leading the medical equipment supply company since taking over for her father, the company’s founder. She considers approaches to grow the company while maintaining the... View Details

Keywords: Small Business; Change Management; Decision Making; Ethics; Values and Beliefs; Health; Medical Specialties; Leadership; Health Industry; United States

2016
Article

Vicarious Contagion Decreases Differentiation—and Comes with Costs

By: Ovul Sezer and Michael I. Norton

Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral... View Details

Keywords: Moral Sensibility; Behavior; Groups and Teams; Attitudes; Emotions

06 Feb 2019
News

Unlike Trump, most CEOs have very little ‘executive time’

2019
Working Paper

Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

By: Hong Luo and Julie Holland Mortimer

Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails... View Details

Keywords: Copyright Infringement; Field Experiment; Intellectual Property; Lawfulness

SSRN

2017
Book

Forged in Crisis: The Power of Courageous Leadership in Turbulent Times

By: Nancy F. Koehn

An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer... View Details

Keywords: Leadership; Personal Characteristics; Crisis Management; Biography

2018
Working Paper

The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin's Tragedy of the Commons

By: Frank Nagle

On the 50th anniversary of Garrett Hardin’s “The Tragedy of the Commons,” this article considers the benefits and potential downsides of the digital commons, which emerged well after Hardin wrote his seminal article. Unlike the physical world Hardin wrote about, the... View Details

Keywords: Digital Commons; Economics; Society; Transformation; Opportunities

SSRN

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October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States

Read Now

October 2013 (Revised January 2015)
Case

Americhem: The Gaylord Division (A-1)

By: David A. Garvin

The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior... View Details

Keywords: Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges

March 2012 (Revised July 2018)
Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius

V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details

Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Advertising Industry; Food and Beverage Industry

June 2008
Case

Mattel's Long Hot Summer

In the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they... View Details

Keywords: Safety; Quality; Production; Price; Manufacturing Industry; Consumer Products Industry; China