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  • All HBS Web  (4,840)
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  • April 2010 (Revised November 2011)
  • Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
  • Web

Frequently Asked Questions - Health Care

Frequently Asked Questions Frequently Asked Questions What is the HBS Health Care Initiative? The HBS Health Care Initiative (HCI) was launched in 2005 to impact managerial practice and the pace of innovation in health care. The HCI does... View Details
  • February 2024
  • Case

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul, Kisha Lashley and Gamze Yucaoglu
This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ‘magic mushrooms.’ Psilocybin was a federally illegal substance in the U.S., and a “Schedule I” drug, defined as a drug “with no... View Details
Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Testing and Trials; Research and Development; Laws and Statutes; Pharmaceutical Industry; Europe; United States; United Kingdom
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Zuzul, Tiona, Kisha Lashley, and Gamze Yucaoglu. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Case 724-412, February 2024.
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 01 Nov 2022
  • Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

upgrading its management techniques. Hoping to spur employees to develop ideas for bettering the company’s performance, the firm launched a system in which workers who put forth ideas were recognized with small sums of money. The company... View Details
Keywords: by Scott Van Voorhis
  • 18 May 2023
  • News

India's New Money Managers

conditioning: the idea that men simply manage money better than women. "This is not just an India problem but rather a global problem," she says. Gupta did, in fact, take the idea back to India, officially launching LXME in 2020 as an... View Details
Keywords: Maureen Harmon
  • 20 Oct 2008
  • Research & Ideas

The Seven Things That Surprise New CEOs

By significantly expanding our understanding of the dynamics of competition, Michael E. Porter's Harvard Business Review article "How Competitive Forces Shape Strategy" launched a business management revolution among academics... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • January 2022
  • Background Note

Common Prosperity? China Shifts Left

By: William C. Kirby and Noah B. Truwit
Since the founding of the People’s Republic of China in 1949, the ruling Chinese Communist Party (CCP) has been mistrustful of entrepreneurs and the private sector that operates outside the government’s authority. In its first decades under Mao Zedong, the CCP... View Details
Keywords: Market Reform; Gdp; Government Administration; Government and Politics; Private Sector; Governing Rules, Regulations, and Reforms; Economy; Globalized Economies and Regions; Entrepreneurship; Business and Government Relations; Globalized Markets and Industries; Social Issues; Society; Economic Growth; China
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Kirby, William C., and Noah B. Truwit. "Common Prosperity? China Shifts Left." Harvard Business School Background Note 322-069, January 2022.
  • July 2019
  • Case

Instabeat—One More Lap?

By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
This case follows Lebanese entrepreneur, Hind Hobeika, an engineer and competitive swimmer who spends seven years trying to launch a wearable heartrate monitor and motion sensor to help swimmers track their performance while swimming. While the Beirut-based... View Details
Keywords: Startup; Manufacturing; Prototyping; Female Protagonist; Business Startups; Decision Making; Entrepreneurship; Information Infrastructure; Information Technology; Design; Organizational Culture; United States; Lebanon
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Ghosh, Shikhar, Nicole Tempest Keller, and Alpana Thapar. "Instabeat—One More Lap?" Harvard Business School Case 820-005, July 2019.
  • June 2013 (Revised June 2016)
  • Case

Ensina!

By: John J-H Kim, Alejandra Meraz Velasco and Christine An
In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details
Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil
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Kim, John J-H, Alejandra Meraz Velasco, and Christine An. "Ensina!" Harvard Business School Case 413-121, June 2013. (Revised June 2016.)
  • June 2007 (Revised January 2008)
  • Case

The Vanguard Group, Inc. in 2006 and Target Retirement Funds

By: Luis M. Viceira
The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details
Keywords: Asset Management; Investment Funds; Personal Finance; Brands and Branding; Retirement; Trust; Financial Services Industry; United States
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Viceira, Luis M. "The Vanguard Group, Inc. in 2006 and Target Retirement Funds." Harvard Business School Case 207-129, June 2007. (Revised January 2008.)
  • Profile

Mollie Breen

and skill sets; each partner can be a complement to the other." After completing the two-year joint degree program, Mollie plans on launching "my own tech venture, applying my background in cybersecurity and AI." In the... View Details
Keywords: Tech; Nonprofit/Government/Education
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

employees who volunteer for the effort. The initiative is launched by top management or an executive committee. The principles of Kotter's dual operating system are: Important changes are driven by many people from everywhere in the... View Details
Keywords: by Kim Girard
  • 31 Oct 2023
  • News

Securing a Resilient Future for Senegal

Sijh Diagne (photo by Michael Bucher) In March 2020, Sijh Diagne (MBA 2017) was asked to serve as an advisor to Senegal’s minister of economy, planning, and cooperation. He was charged with leading the country’s private-sector development; but just as became the case... View Details
  • 19 Apr 2023
  • News

A Kick Start for Latin American Startups

When Monica Saggioro Leal (MBA 2018) and her business partner, Lara Lemann, started MAYA Capital, a tech-focused, Brazilian VC firm launched in 2018, they wanted to take a hands-on approach with their startup investments in their first 12... View Details
Keywords: Maureen Harmon
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

your vision but also at the same time listening to what employees have to say," Groysberg says. Talk, Inc. highlights the case of the Indian company Hindustan Petroleum Corporation Ltd., which at the turn of the twenty-first century View Details
Keywords: by Carmen Nobel
  • Web

Doing Business in a Divided World - Alumni

to navigate this shifting and complex landscape. To mark the launch of BiGS, the School brought together senior executives in industry, academia, government, and the nonprofit sector for a day of discussion around current practices,... View Details
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

Becoming an Entrepreneur - Alumni

Start-Ups. Black Business Women and Entrepreneurs Ladies Who Launch An online and offline social network for women to move their businesses and personal goals forward. + – Region-Specific Organizations KCnext (Kansas City) Built in... View Details
  • 02 Nov 2022
  • News

Strong Finish

Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three... View Details
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