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- All HBS Web
(6,917)
- News (1,269)
- Research (4,451)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,091)
Show Results For
- All HBS Web
(6,917)
- News (1,269)
- Research (4,451)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,091)
- December 2005
- Article
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply... View Details
Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas J. Steenburgh, Jaap E. Wieringa, Marta Wosinska, and Ying Xie. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry." Marketing Letters 16, nos. 3/4 (December 2005): 293 – 308.
- 24 Mar 2021
- News
Who will win the delivery app war?
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at... View Details
Keywords: by Dina Gerdeman
- 05 Sep 2023
- Book
Thriving After Failing: How to Turn Your Setbacks Into Triumphs
which is where reflection comes in. People who are best at learning from failure don’t wait until they fail to start reflecting. Rather, they keep a practice journal or another method to gather data during projects even when they are... View Details
Keywords: by Michael Blanding
- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
Statistics, They Tell StoriesThat killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, research by... View Details
Keywords: by Danielle Kost
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- April 2020
- Article
Technological Leadership (de)Concentration: Causes in Information and Communication Technology Equipment
By: Yasin Ozcan and Shane Greenstein
Using patent data from 1976 to 2010 as indicators of inventive activity, we determine the concentration level of where inventive ideas originate and then examine how and why those concentrations change over time. The analysis finds pervasive deconcentration in every... View Details
Keywords: Deconcentration; Technological Innovation; Innovation Leadership; Patents; Market Entry and Exit; Telecommunications Industry
Ozcan, Yasin, and Shane Greenstein. "Technological Leadership (de)Concentration: Causes in Information and Communication Technology Equipment." Industrial and Corporate Change 29, no. 2 (April 2020): 241–263. (Winner of the Industry Studies Association 2021 Ralph Gomory Award for Best Paper.)
- April 1999 (Revised March 2002)
- Case
Aluminum Smelting in South Africa: Alusaf's Hillside Project
With prices at all-time lows at the beginning of 1994, South Africa's sole primary aluminum producer--Alusaf--is considering building the world's largest greenfield smelter. Using cost estimates in this case, students can evaluate the relative cost position of this... View Details
Keywords: Metals and Minerals; Analysis; Markets; Profit; Capital; Industrial Products Industry; South Africa
Corts, Kenneth S. "Aluminum Smelting in South Africa: Alusaf's Hillside Project." Harvard Business School Case 799-130, April 1999. (Revised March 2002.)
- 26 Sep 2013
- News
A blockbuster tale
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
- 01 Nov 2021
- What Do You Think?
How Long Does It Take to Improve an Organization’s Culture?
Phillip Mathew kicked things off by stating that “Selection recommendations must undergo rigorous independent review the selection criteria and process of gathering and presenting the judgment data needs to be robust, efficient, and the... View Details
Keywords: by James Heskett
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- Web
Clusters - Institute For Strategy And Competitiveness
Cluster Mapping Project The U.S. Cluster Mapping Project provides policy makers, economic development practitioners, and researchers with powerful data and tools to understand clusters and locate cluster initiatives and potential partners... View Details
- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details
Keywords: Beer; Forecasting; COVID-19; Decision; Forecasting and Prediction; Analytics and Data Science; Crisis Management; Decisions; Financing and Loans; Investment Return; Resource Allocation; Distribution; Production; Business Processes; Strategic Planning; Health Pandemics; Digital Transformation; Markets; Food and Beverage Industry; Belgium; Europe; Latin America; North and Central America
Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
- November 2020 (Revised July 2022)
- Case
Dell Technologies: Bringing the Cloud to the Ground
By: Navid Mojir and V. Kasturi Rangan
The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details
Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Computer Industry
Mojir, Navid, and V. Kasturi Rangan. "Dell Technologies: Bringing the Cloud to the Ground." Harvard Business School Case 521-036, November 2020. (Revised July 2022.)
- Web
Entrepreneurial Management - Faculty & Research
Olivia S. Kim , Jonathan A. Parker and Antoinette Schoar Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the... View Details
- Research Summary
Technology Adoption
How large are cross-country differences in technology adoption? How important are they to explain the large observed cross-country differences in per capita income? What factors accelerate of slowdown the adoption of technology? What factors affect the shape of the... View Details
- Forthcoming
- Article
Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub
By: Annamaria Conti, Christian Peukert and Maria P. Roche
We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy
Conti, Annamaria, Christian Peukert, and Maria P. Roche. "Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub." Organization Science (forthcoming). (Pre-published online March 7, 2025.)
- 2023
- Article
Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness
By: Suraj Srinivas, Sebastian Bordt and Himabindu Lakkaraju
One of the remarkable properties of robust computer vision models is that their input-gradients are often aligned with human perception, referred to in the literature as perceptually-aligned gradients (PAGs). Despite only being trained for classification, PAGs cause... View Details
Srinivas, Suraj, Sebastian Bordt, and Himabindu Lakkaraju. "Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness." Advances in Neural Information Processing Systems (NeurIPS) (2023).