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  • All HBS Web  (6,264)
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  • October 2019
  • Supplement

Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry; United States; Europe
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Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)." Harvard Business School Supplement 720-387, October 2019.
  • January 1991 (Revised March 2010)
  • Case

Westchester Distributing, Inc. (A)

By: Robert L. Simons and Robert Boxwell
Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports.... View Details
Keywords: Financial Reporting; Crime and Corruption; Corporate Governance; Governance Controls; Salesforce Management; Behavior; Motivation and Incentives; Distribution Industry; Food and Beverage Industry
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Simons, Robert L., and Robert Boxwell. "Westchester Distributing, Inc. (A)." Harvard Business School Case 191-118, January 1991. (Revised March 2010.)
  • December 1986 (Revised November 1989)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
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Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
  • 29 Jun 2020
  • News

An operating model for the next normal: Lessons from agile organizations in the crisis

  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

are so biased it’s hard to trust the results. Further, entrepreneurs may have a good hunch there’s a job to be done that needs improving or replacing, but they can’t describe where in the customer journey they can truly make an impact.... View Details
Keywords: by Julia Austin

    Jeffrey F. Rayport

    Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

      W. Earl Sasser

      Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

      Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels & motels; insurance industry; marketing industry; oil & gas; restaurant; retailing; service industry; sports; tourism; transportation
      • July 2012 (Revised January 2014)
      • Case

      HGRM: Bringing Back High Touch Hospitality

      By: Lynda M. Applegate and Gabriele Piccoli
      The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
      Keywords: Entrepreneurship; Customer Relationship Management
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      Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
      • May 2009 (Revised October 2009)
      • Case

      Verne Global: Building a Green Data Center in Iceland

      Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details
      Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland
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      Steenburgh, Thomas J., and Nnamdi Daniel Okike. "Verne Global: Building a Green Data Center in Iceland." Harvard Business School Case 509-063, May 2009. (Revised October 2009.)
      • July 2020 (Revised January 2021)
      • Case

      Pattern Brands

      By: Sunil Gupta, Elie Ofek and Julia Kelley
      In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
      Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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      Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
      • Article

      Does Your Company Need a Chief Medical Officer?

      By: Tsedal Neeley
      With the Covid-19 pandemic still raging but businesses trying to remain operational, organizations now have a life or death role to play in protecting the health of employees, customers, and the public. That means they need a new executive in the C-suite: a chief... View Details
      Keywords: COVID-19 Pandemic; Health; Health Pandemics; Organizational Change and Adaptation; Organizational Structure; Safety; Governing Rules, Regulations, and Reforms; Working Conditions
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      Neeley, Tsedal. "Does Your Company Need a Chief Medical Officer?" Harvard Business Review (website) (October 1, 2020).
      • 26 Sep 2012
      • News

      140 Characters of Risk: Some CEOs Fear Twitter

      • 01 Dec 2020
      • News

      Invest in the New Abnormal

      • 23 Sep 2020
      • News

      Cranky customers, masked smiles redefine workplace culture: ‘Feels like we’re strangers’

        Products to Platforms: Making the Leap

        Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can... View Details
        • 30 Nov 2019
        • News

        Elon Musk and the Dying Art of the Big Bet

        • April 1998 (Revised November 1999)
        • Case

        Hambrecht & Quist

        By: Thomas J. DeLong and Nicole Tempest
        Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details
        Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco
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        DeLong, Thomas J., and Nicole Tempest. "Hambrecht & Quist." Harvard Business School Case 898-161, April 1998. (Revised November 1999.)
        • May 2004 (Revised July 2004)
        • Case

        Clarence Saunders: The Comeback King

        By: Nitin Nohria and Bridget Gurtler
        Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
        Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
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        Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
        • March 2023 (Revised August 2023)
        • Case

        Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era

        By: Antonio Moreno and Gamze Yucaoglu
        The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details
        Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates
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        Moreno, Antonio, and Gamze Yucaoglu. "Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era." Harvard Business School Case 623-051, March 2023. (Revised August 2023.)
        • March 2012 (Revised October 2012)
        • Case

        Gary Hirshberg and Stonyfield Farm

        By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
        Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
        Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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        Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
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