Publications

April 2, 2018
Article

The Right Way for Companies to Publicize Their Social Responsibility Efforts

By: Mark R. Kramer

It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details

Keywords: Public Relations; Corporate Social Responsibility and Impact; Communication Strategy

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Value-Based Health Care - Institute For Strategy And Competitiveness

of pressing questions facing health policymakers, medical professionals, patients, families, and others who influence and are influenced by health care and the health care system. To achieve this goal, the Center fosters a community of... View Details

Web

Overview - Doctoral

to changes in the field, and remain true to our mission. Building a Community of Scholars Our doctoral students collaborate with faculty, alumni, and fellow students, and have the opportunity to engage with a View Details

08 Nov 2016
Working Paper Summaries

Managers' Cultural Background and Disclosure Attributes

Keywords: by Francois Brochet, Gregory S. Miller, Patricia Naranjo, and Gwen Yu

March 2023
Article

Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd

This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details

Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success

Web

Great American Business Leaders of the 20th Century - Leadership

to northern cities Influence: Medium-High 20 1920 19 Population of urban centers overtakes that of rural communities Tight immigration restrictions Increase in divorce rates Influence: Medium-Low 30 1930 19 Westward migration of... View Details

Web

Curriculum - Case Method Project

over how the federal government should address the rapid development of a new communications technology with major implications for American democracy: broadcast radio. In particular, it focuses on President Calvin Coolidge’s decision of... View Details

2013
Case

Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

n 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental... View Details

Keywords: Social Enterprise; Crime and Corruption; Gender; Social Issues; Business and Community Relations; Leadership; Change Management; Public Administration Industry; Indonesia; Asia

24 Jul 2023
Research & Ideas

Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?

61 percent of part-time employees caring for parents or an elderly family member were women. Three steps toward a new path for caregivers What can change? Plenty. Fuller’s team found that, in all cases, increased flexibility and robust View Details

Keywords: by Kara Baskin

Summer 2018
Book Review

Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age

By: William A. Sahlman

Leslie Berlin's book Troublemakers, is an engaging and insightful people-first exploration of the roots of Silicon Valley, from the late 1960s to the early 1980s. Berlin portrays seven individuals who played important roles at critical junctures in the... View Details

Keywords: Silicon Valley; Technological Innovation; Disruptive Innovation; History; California

2019
Chapter

Technology Adoption

By: Chris Forman, Avi Goldfarb and Shane Greenstein

Using examples from information technology adoption, we emphasize the role of costs, benefits, communications channels and dynamic considerations in the decision to adopt new technology. We discuss differences between adoption by consumers and adoption by firms. We... View Details

Keywords: Technology Adoption

August 1999 (Revised May 2000)
Case

E Ink

By: Teresa M. Amabile and Susan Archambault

E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry

25 Jan 2017
News

Everybody's in a Bubble, and That's a Problem

TeachingInterests

Financial Reporting and Control

Throughout their careers, business leaders are required to measure and evaluate their organization's economic performance, improve resource allocation and strategy implementation within their organizations, and build accountability for performance through effective... View Details

February 2020
Case

Drift: The First Sales Hire

By: Mark Roberge

David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details

Keywords: Entrepreneurship; Growth Management; Salesforce Management; Selection and Staffing

June 2014
Article

Collective Genius

By: Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback

Competitiveness depends in great part on the ability to innovate. The perennial challenge, then, is to build an organization capable of innovating again and again. Traditional, direction-setting leadership can work well when the solution to a problem is known and... View Details

Keywords: Innovation; Innovation Leadership; Leadership; Innovation and Invention; Organizational Culture

August 2011 (Revised July 2014)
Case

Social Innovation at Salesforce.com

By: Christopher Marquis, Marley C. Kornreich and Bobbi Thomason

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts... View Details

Keywords: Innovation and Invention; Corporate Entrepreneurship; Corporate Social Responsibility and Impact; Business Model; Information Technology; Leading Change; Problems and Challenges

June 2008 (Revised October 2009)
Case

InnoCentive.com (A)

By: Karim R. Lakhani

InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details

Keywords: Collaborative Innovation and Invention; Open Source Distribution; Research and Development; Competition; Cooperation