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  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

"The data show that students’ responses to a case are about more than the text itself." Exploring gender in case production offered one set of insights, but we also wanted to understand how it figured in the HBS classroom during the same... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 18 Nov 2014
  • First Look

First Look: November 18

personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in the context of U.S. presidential elections, where the former... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

Eisenmann and Lauren BarleyHarvard Business School Case 811-055 In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2021
  • Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

after dropping out of Stanford University, knew the product didn’t deliver while she solicited new business and investments. Defense attorneys say Holmes “believed” in the revolutionary blood-testing device and that “trying hard and... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies
  • 08 Apr 2019
  • Sharpening Your Skills

The Life of Luxury and How to Sell It

a conundrum for the company. Does an affordable luxury product work against the top-tier brand? How Restaurants in Lima and Copenhagen Became Best in the WorldDeconstructing ground grasshoppers, upscale Peruvian cuisine, and other... View Details
Keywords: by Sean Silverthorne; Auto; Retail; Fashion
  • May 2023 (Revised June 2023)
  • Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry
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  • Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid View Details
  • 17 Jun 2017
  • Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
Keywords: by Jose Alvarez and Len Schlesinger; Retail
  • Web

Marketing Awards & Honors - Faculty & Research

Julian De Freitas : Recipient of a 2021 Exceptional Reviewer Award from the Journal of Vision . Ayelet Israeli : Received the 2021 Apgar Award for Innovation in Teaching in recognition of outstanding work in the transition to online and... View Details
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing juggernaut, one that is capturing the largest share of market in... View Details
Keywords: by James Heskett; Retail
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

long-standing feature of economics. The theoretical arguments focused traditionally on the ability to exploit gains from trade, essentially leading to higher productivity by exploiting comparative advantages. Over time, arguments related... View Details
Keywords: by Christian Ketels
  • 05 Jun 2019
  • Blog Post

Exploring the Beauty Industry through an Independent Project

Alessia Vettese is a second-year MBA student with a background in consulting and social impact. Alessia enjoys discovering innovative skincare products and hopes to pursue a career at the intersection of... View Details
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

countries and industries. In line with the model’s predictions, we find that integration and delegation covary positively, and that producers are more likely to integrate suppliers in input sectors with greater productivity variation.... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Case

Honeywell: Transforming a Century Old Industrial

By: William W. George, Michael Norris and John Masko
In late 2021, Darius Adamczyk, Chairman and CEO of Honeywell is considering the changes he has made to the company since he took over the top leadership position in 2017. The company he had inherited from his predecessor, David Cote, was seen by most as a... View Details
Keywords: Business Conglomerates; Transformation; Technological Innovation; Leading Change; Business Strategy; Mergers and Acquisitions; Business Organization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; North Carolina; New Jersey
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  • February 2014 (Revised August 2016)
  • Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details
Keywords: Entrepreneurship; Cycling; Biking; Running; Sports; Technology; Mobile App; Mobile; GPS; Motivation; Behavioral Science; Founders; Term Sheet; Investment; Terms; Silicon Valley; Lifestyle; Strava; Financing; Fundraising; Angel; Valuation; Growth; Forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; California; New England
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  • 28 Apr 2015
  • First Look

First Look: April 28

cognitive, normative, or regulative mainstays of an organizational field. Institutional innovation, like all innovation, is both novel and useful but differs in that it is also legitimate, credible, and appropriate. Legitimacy is hinged to four characteristics such... View Details
Keywords: Sean Silverthorne
  • Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Education Alumni Baker Library Historical Collections MORE EXHIBITS HISTORICAL COLLECTIONS RESEARCH LINKS SITE CREDITS GEORGES F. DORIOT Introduction EDUCATION Early Years at HBS Educating Leaders INNOVATION & VC Wartime View Details
  • Web

Judges - Alumni

experience. Areas where I support early-stage startups: Scaling strategies and growth acceleration Business model innovation Diversity & inclusion in startup teams Building strong organizational culture Fundraising and investor readiness... View Details
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

technology and develop a framework for understanding how software-driven medical devices differ from traditional medical devices. We identify opportunities and challenges for regulators and innovators in three main areas: (1) software... View Details
Keywords: Dina Gerdeman
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

culture relate to its strategy. Use all this understanding to place innovative bets. This is what the early leaders of GM did. And this is what several generations of executives—beginning in the 1970s with the first oil shocks and the... View Details
Keywords: by Staff; Auto