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Show Results For
- All HBS Web
(3,060)
- People (7)
- News (902)
- Research (1,670)
- Events (10)
- Multimedia (16)
- Faculty Publications (844)
- 01 Sep 2010
- News
Fair Trade
far more on fragrances and skin care than Americans, who in turn spend far more on color cosmetics than Europeans. The Asia-Pacific region is a modest market for fragrance, accounting for only 6 percent of the world fragrance market, but... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
$250,000 seed-funding round. Cofounder and consultant Jen Rottenberg (MBA 1996) estimates that the high-school athletics market alone is worth $2 billion in annual transactions. And the market hasn’t proved... View Details
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
Tyneski, Research in Motion "There will always be a need for specialized devices," argued Frank Tyneski, director of design integration at Research In Motion, maker of the popular Blackberry wireless communications handheld.... View Details
Keywords: by Sean Silverthorne
- Profile
Rakhshan Zahid
term, I’d like to turn my attention to the developing world. How are you pushing yourself? In two ways. First, the coursework. Initially I was skeptical of the Required Curriculum. Do I really need to learn about accounting, marketing or... View Details
Keywords: Financial Services
- 01 Jun 2013
- News
Can Business Smarts Save the Charter School Revolution?
Colorado-based Charter School Growth Fund (CSGF), comes in. Since 2005, the nonprofit Growth Fund has provided necessary capital to 34 charter management organizations (CMOs) that run networks of charters serving 125,000 students in 330 schools in underserved View Details
- 02 Mar 2020
- News
Cheese Whiz
Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to... View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- 01 Sep 2003
- News
CGLV Plenary Session
academia and focused on executive compensation, limits to board effectiveness, capital market intermediaries, and management education. A principal goal of CGLV is to encourage specific actions that will lead to changes in practice.... View Details
- 21 Oct 2010
- News
Hell? Maybe Not.
making a particularly strong showing.) For Ramaswamy, prepping has involved reading up on market activity, putting in time at the Bloomberg terminals, and asking sectionmates to help talk her through tricky interview questions. “It... View Details
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
made available for investment has ebbed and flowed. That phenomenon seems to be shifting, he said. "One theory is today the money doesn't go away. The limited partner community has defined venture as an asset class; they're going to... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral student in marketing. "When firms View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label... View Details
Keywords: Martha Lagace
- April 2011
- Case
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Out-Innovate, calls it the “frontier market model.” Founded in places with limited resources and nascent entrepreneurial ecosystems, these startups have to be scrappier and leaner. And these limitations, Alex says, make businesses more... View Details
- Web
1.6 Degree Requirements | MBA
detailed supervision, as outlined in the HBS Community Values and the MBA Honor Code — that the candidate is prepared to use this body of knowledge, skills, and techniques in a manner befitting a professional administrator and responsible... View Details
- 01 Dec 1996
- News
Intellectual Debate: The Business of Business
With Dean Clark and former Dean McArthur present, along with some fifty current and former faculty members, two back-to-back sessions at the McArthur symposium under-scored differing views within the HBS community on some fundamental... View Details
- 01 Jun 2003
- News
Respond to a Worthy Cause
How do you follow a successful first act? With an even more successful second act, say three members of the HBS community involved in producing Respond II, a double CD of women artists released in January. Like its predecessor, Respond II... View Details
- 28 Mar 2016
- News
Drawing Connections Between Business and Art
was fresh and contemporary when it was created, and was available cheaply. There may be only one or two pieces among a million that will endure for centuries. However, if there is no market for these million paintings now, there is no... View Details
Keywords: Constantine von Hoffman
- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.