Digital Technology - Publications - Faculty & Research

25 Feb 2020
News

Alumni and Faculty Books for March 2020

Press In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and... View Details

Web

Daniela Villafuerte | MBA

that aims to connect everyday devices to communicate by sending and receiving data is the Internet of Things. This technology allows for the physical world to be translated into the digital world. It enables... View Details

15 Nov 2016
News

Uncovering The Secrets of Mittelstand Success

corporations—is a clear focus on longevity and the future. As an example, Shih cites ARRI, the world’s largest manufacturer of professional motion picture equipment, which weathered a difficult transition from film to digital View Details

09 Sep 2016
News

MaiTai Global and Kiteboarding

it basically, got started around a couple of my passions-- one being, at the time, windsurfing, which later grew in a kitesurfing. And technology start ups, which is what I do for a living, as a venture capitalist. White: Tell me what it... View Details

25 Aug 2022
News

In My Humble Opinion: Road Tested

One and Revolution Money, Gregg shifted to B2B with a move to FleetCor, a provider of fuel cards and business-payment products, before becoming CEO in 2017 of RoadSync, a digital payment platform targeting drivers, warehouses, freight... View Details

Keywords: Julia Hanna; trucking; leadership; fintech; career

Web

Engineering Meets Advocacy: Driving Innovation in Women’s Health - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details

01 Sep 2020
News

Alumni and Faculty Books for September 2020

are the best-positioned market sectors and stocks as well as those to avoid. Hot Stocks provides a roadmap detailing how to invest in this new reality, and evaluates the many ways global warming will affect profit flows in the economy. Right/Wrong: How View Details

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Quelch and Rodriguez wrote a case in May about Philips, which started in 1891 as a light bulb manufacturer in the Netherlands and, more recently, has become a major manufacturer of medical devices and software sold primarily to hospitals. In June 2014, Philips... View Details

Keywords: by Dina Gerdeman; Technology; Technology

24 Apr 2014
News

Connecting past to present

in 1983 and has been online for nearly 18 years. It now has some 2 million subscribers, who use the site to explore their family roots, discover their ethnicity, and to seek out relatives. They have created more than 60 million family trees using billions of View Details

2025
Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan

We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details

Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry

Citation

SSRN

Read Now

April 2021
Article

Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

By: K. Francis Park, Robert Seamans and Feng Zhu

We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details

Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry

Citation

Find at Harvard

January 2017
Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi

Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details

Citation

Educators

Purchase

March 2006
Case

Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC

Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details

Keywords: Value Creation; Digital Platforms; Consolidation; Financial Markets; Network Effects

Citation

Educators

Purchase

September 2000 (Revised October 2006)
Teaching Note

Wildfire Communications, Inc. (A) and (B) (TN)

By: Joseph B. Lassiter III and John T. Gourville

Teaching Note for (9-396-305) and (9-396-306). View Details

Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets

Citation

Purchase

01 Mar 2025
News

Heartland

climate-friendly technologies for controlled environment crop production are demonstrated and tested. Offal is a problem for ranchers who sell direct-to-consumer because it is frequently sent to rot in landfill, with the cow’s hide and... View Details

Keywords: Julia Hanna; photos by Vance Jacobs. OPEN CONCEPT: Lambert at Quail Ridge Dairy in Fort Morgan, Colorado.

Fast Answer

HBS Alumni Research Tips: Finding Market Data & Insights

home page, choose “Statistics” from the top menu bar. 2. Select an industry of interest to see most popular statistics and other highlights for each industry. GlobalData Disruptor covers technology focused innovations, trends,... View Details

16 Mar 2018
News

Enabling The Pursuit of Entrepreneurial Dreams

she worked in real estate investment banking at Goldman Sachs and then pivoted to the Walt Disney Company and AwesomenessTV, a digital studio that produces original programming for the emerging Generation Z. Ng knew she wanted to pursue... View Details

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

Citation

SSRN

January 2019 (Revised March 2021)
Case

SoundCloud: Subscription Streaming?

By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater

Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details