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  • May 2000
  • Supplement

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
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  • Web

A Marketing Revolution - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Feb 1999
  • News

New Releases

longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy.... View Details
Keywords: Nancy O. Perry
  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

industry to these issues, especially in light of increasing concerns about how to bridge the gap between consumer willingness to pay/perception of value and the hurdles restaurants face in trying to pay living wages. Brand Positioning.... View Details
  • February 2008 (Revised September 2008)
  • Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details
Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry
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  • September 2024
  • Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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  • Web

Innovating at Scale - Course Catalog

strategy, corporate venture and innovation groups; (2) as strategy consults who will serve clients in these roles; (3) in private equity portfolio companies, as an operator. This class is also geared towards... View Details
  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than ever monetize sustainable... View Details
Keywords: by Jim Heskett
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

technologies, electronic cigarettes were developed by small entrepreneurs with brand names like Logic eCig (founded 2010), Blu (2009), and NJOY (2006). By 2013, according to the case study, the e-cigarette category featured more than 200... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 01 Dec 2020
  • News

Advance Racial Equity in the Office

Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
  • 20 Sep 2021
  • Blog Post

Student Spotlight: Summer Internships in Business and Environment

joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details
  • 01 Jun 1997
  • News

Bruce Rauner (MBA '81) Endows New Professorship

we may identify exceptional talent in a particular industry," he continues, "set them up with equity in a new operation that's backed by our capital, and then let them go forth, make purchases, and grow." A pioneer in this long-term View Details
Keywords: James E. Aisner
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

consistent and emotional brand worldwide. With its primary core customer currently the “serious” runner, and its innovation strategy geared towards high-end performance, pursuing these objectives in light of... View Details
Keywords: Sean Silverthorne
  • September 2008 (Revised October 2008)
  • Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
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  • November 1991
  • Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
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  • 01 Dec 2016
  • News

Inside the Bestseller List with James Andrew Miller

inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”... View Details
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

experienced executive from LVMH, developed a new vision for the brand and made the entry into the Chinese market one of his top priorities. The case describes how Jimmy Choo's leadership team analyzed the Chinese luxury market and... View Details
Keywords: Carmen Nobel
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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  • December 2022 (Revised July 2023)
  • Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred
Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States
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  • 01 Dec 2007
  • News

Lighten Up

tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade