Publications

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (B): Managing People

When Jack Sindler founded Spir-it, Inc. in 1934, he was the company's sole employee. By 1999, Sindler's firm more than survived its first 55 years. Employment was up to nearly 200, with facilities in two states and work done in three shifts. The product line--which had... View Details

Keywords: Growth Management; Production; Business Growth and Maturation; Interpersonal Communication; Logistics; Human Resources; Diversity Characteristics; Manufacturing Industry

Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in... View Details

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

Web

Tsedal Neeley | About

and global expansion, and regularly conducts research and advises organizations on scaling cultural change. She has authored three award-winning books on organizations, technology, and transformation. The Digital Mindset: What It Really... View Details

December 2022 (Revised August 2023)
Case

Circles.Life at a Crossroads of Growth

By: Juan Alcácer and Adina Wong

In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details

Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore

10 Apr 2012
First Look

First Look: April 10

absent from the largest retail markets. Moreover, every retailer that has ventured overseas has failed as often as it has succeeded. On average, the extent of internationalization doesn't have a significant effect on either retailers'... View Details

Keywords: Carmen Nobel

07 Jun 2021
Blog Post

The Value of the HBS Case Method – Lessons from an SVMP Participant

Business Conference at HBS and found it to be an event worth attending. I attended the conference during the spring of my junior year, where I learned about the Harvard MBA program and a week-long residential summer program for rising college seniors called the Summer... View Details

31 Jul 2023
News

Striving for Imperfection

conservationist, and a longtime board member and chair of Patagonia. He’s also an investor and co-founder of Monograph Capital, a life-sciences venture firm. From his perspective across so many sectors and industries, Conn sees a business... View Details

Keywords: Management of Companies and Enterprises; Management

Web

Case Studies - Social Impact Collaboratory

bond" (SIB) to the United States. SIBs were a novel, albeit complex financing instrument to allow private investment capital to fund and scale social service providers, wherein government repaid investors based on performance. Tracy... View Details

October 2001 (Revised March 2002)
Case

Perlegen Sciences

By: Linda A. Hill and Nicole Tempest

As a biotech start-up company involved in studying human genomes, Perlegen needed to develop an organization that fostered innovation and teamwork among a group of highly trained professionals from both the science and technology fields. Perlegen's CEO, Brad Margus,... View Details

Keywords: Innovation Leadership; Groups and Teams; Management Teams; Problems and Challenges; Business Startups; Genetics; Talent and Talent Management; Innovation Strategy; Biotechnology Industry

June 2017 (Revised May 2018)
Supplement

Hilti Fleet Management Video Supplements

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

23 Jul 2013
First Look

First Look: July 23

telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying and building technological and market capabilities? Does it matter to whom the firm supplies? Is... View Details

Keywords: Anna Secino

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

30 Jun 2021
In Practice

The Harvard Business School Faculty Summer Reader 2021

What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details

Keywords: by Kathryn Haviland

September 2014 (Revised June 2017)
Case

Google Inc. in 2014

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Information Technology Industry

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

Microsoft, I spent a few years exploring entrepreneurship, both on the operator side – joining and founding startups in the crypto space – and on the investor side as a Venture Partner and mentor at firms including Bessemer and A16z.... View Details

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

RESEARCH CENTER (Silicon Valley) Bringing insights from tech industry into the classroom As West Coast companies make game-changing technological advances in areas such as generative AI, the metaverse, and blockchain, the center develops... View Details

Keywords: Jennifer Gillespie

24 Nov 2009
Working Paper Summaries

From Strategy to Business Models and to Tactics

Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details