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Publications

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  • All HBS Web  (7,041)
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    • News  (1,826)
    • Research  (3,536)
    • Events  (27)
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Show Results For

  • All HBS Web  (7,041)
    • People  (37)
    • News  (1,826)
    • Research  (3,536)
    • Events  (27)
    • Multimedia  (90)
  • Faculty Publications  (1,889)
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  • 01 Jun 2005
  • News

Profiles from the Class of 2005

the Business of Sports Club. But she’s most proud of the role she played in revitalizing the HBS Democrats Club,... View Details
Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing
  • 01 Feb 1997
  • News

Leading the Way In Negotiation and Decision Making

chair of the Negotiation and Decision Making unit. Indeed, the field has grown so important that in 1994 HBS became the first major business school to require a full... View Details
Keywords: Judith A. Ross
  • 08 Nov 2022
  • Research & Ideas

How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate

education, or economic development, finds Harvard Business School Assistant Professor Anke Becker in a recent working paper called “On the Economic Origins of Restricting... View Details
Keywords: by Kara Baskin
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

the Chinese government's role in Tibet, Sudan, and other alleged human rights abuses threaten to derail its plans to stage the Olympics as China's coming out party. Tight security View Details
Keywords: by John Quelch; Sports
  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

by national policy than they were by informal, local business deals. As Lurtz writes in her research summary, "Here coffee emerged in the hands View Details
Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness
  • 01 Sep 2004
  • News

Salter New Head of External Relations

In his new role as senior associate dean for External Relations, Professor Malcolm S. (“Mal”) Salter is ready and eager to shift his focus from the classroom to the global community View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Building the On-Demand Workforce - Managing the Future of Work

digital talent platforms to access highly skilled freelancers. Read Employer Survey In 2019, Harvard Business School’s Project on Managing the Future of Work and Boston... View Details
  • 21 Apr 2014
  • News

Spirit of philanthropy advances Executive Education

underprivileged. “It has been the DNA of the organization to play a role in the community,” says Tata of his family’s company, the Tata Group,... View Details
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

markets. Social Network Marketing: What Works? Published: July 27, 2009 Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2020
  • News

The Digital Transformation Of Health Care

innovation in health care. HBS faculty, through their research and teaching, are examining all aspects of this digital ecosystem and sharing their findings with students and practitioners around the world.... View Details
  • 16 Jul 2024
  • Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

who doesn’t understand the nuances of the business or how to effectively manage its people. In recruiting Bob Nardelli from GE, Home Depot’s board failed to choose someone who... View Details
Keywords: by Bill George
  • April 2025
  • Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
Citation
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Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

the socioeconomic strata as we are herded through the pampered world of first and business class to our humble place in coach. It’s difficult to look past the wide and plush... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 23 Sep 2021
  • News

Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies

business education for the purpose of the betterment of our society. HBS has a very important role in that... View Details
Keywords: Margie Kelley
  • 01 Jun 2016
  • News

In My Humble Opinion: Julie Bishop (AMP 151, 1996)

people.” Deep roots: “I am the fifth generation of my family to grow up on a farm in the Adelaide Hills. We grew apples and cherries, and raised sheep.” Role model: Her mother,... View Details
Keywords: Julia Hanna; photography by X99/Zuma
  • 31 Jan 2011
  • Research & Ideas

Taking the Fear out of Diversity Policies

aspect." Taking Their Own Advice Ramarajan and Thomas have been taking that positive approach in their research. Ramarajan is currently studying the concept of multiple identities—how people manage all... View Details
Keywords: by Carmen Nobel
  • 27 Aug 2013
  • Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services
  • 15 Nov 2016
  • News

Cultivating the Next Generation of Thought Leaders

game-changing ideas, these examples of pathbreaking research emerged from HBS faculty members early on in their careers. Today Porter holds the Bishop William Lawrence University Professorship and... View Details
  • 20 Jan 2022
  • Blog Post

Lessons Learned from My HBS Career Journey in Environmental Sustainability

an engineer at Tesla, where I worked in manufacturing and design engineering. I loved my time there and am proud that I played a small role in helping drive the automotive... View Details
  • September 2019 (Revised July 2025)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Citation
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
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