Public Relations Industry - Publications - Faculty & Research

20 Dec 2013
Working Paper Summaries

Zooming In: A Practical Manual for Identifying Geographic Clusters

Keywords: by Juan Alcácer & Minyuan Zhao

22 May 2018
First Look

New Research and Ideas, May 22, 2018

Claudine, Andrea Prat, and George Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not... View Details

Keywords: Dina Gerdeman

March 1993 (Revised June 1995)
Case

Singapore TradeNet: The Tale Continues

By: Lynda M. Applegate, John L. King and Boon-Siong Neo

Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details

Keywords: Internet and the Web; Information Infrastructure; Internet and the Web; Profit Sharing; Partners and Partnerships; Trade; Business and Government Relations; Web Services Industry; Singapore

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Research Areas - Doctoral

potential application management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how information technology... View Details

April 2017 (Revised July 2017)
Case

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury, Tarun Khanna, Karim Lakhani and Rachna Tahilyani

The Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma—whether to continue exploring deep space... View Details

Keywords: Strategic Planning; Decision Choices and Conditions; Aerospace Industry; India

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Research Summary

Overview

By: Joshua Lev Krieger

In examining the competitive dynamics of R&D strategy, Josh has become particularly interested in how the introduction of new knowledge generated by rivals impacts the direction of R&D efforts. Understanding how new information alters project portfolio decisions is... View Details

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

academia that’s not reaching the public,” says Brooks, who is Professor of Management Practice at HBS and of the Practice of Public Leadership at Harvard Kennedy School. “My job isn’t to create more new studies, but to curate and... View Details

Keywords: by Avery Forman

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

charismatic but controversial cofounder of WeWork, who quit as CEO in 2019 after a bungled initial public offering amid questions about his business practices. “The market values the experience they have and rewards them in terms of high... View Details

Keywords: by Sean Silverthorne

April 2019 (Revised June 2019)
Case

Ariadne Labs: Building Impactful Partnerships

By: Ariel D. Stern and Sarah Mehta

In September 2018, the executive team at Ariadne Labs (Ariadne), a Boston-based organization dedicated to improving health systems through the discovery and implementation of simple tools, faced a number of strategic decisions. Chief among them, the seven-year-old... View Details

Keywords: Health; Health Care and Treatment; Innovation and Invention; Social Enterprise; Nonprofit Organizations; Partners and Partnerships; Health Industry; Boston

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06 Apr 2010
First Look

First Look: April 6

Publications Managed Globalization: Doctrine, Practice, and Promise Authors: Rawi Abdelal and Sophie Meunier Publication: Journal of European Public Policy 17, no. 3 (April 2010): 349-366 Abstract Two... View Details

Keywords: Martha Lagace

09 Nov 2010
First Look

First Look: November 9, 2010

PublicationsDid Increased Competition Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Publication:Journal of Financial Economics (forthcoming) Abstract The credit rating industry has historically been dominated by just two... View Details

Keywords: Sean Silverthorne

April 1994 (Revised September 1994)
Case

KENETECH Corporation

By: William E. Fruhan Jr.

Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details

Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry

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November 2012 (Revised July 2013)
Case

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong

Gerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had... View Details

Keywords: Corporate Accountability; Ethics; Crisis Management; Financial Crisis; Management Teams; Business and Government Relations; Financial Services Industry; United States

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November 2012
Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Retail Industry; Retail Industry; North America; United States

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MBA Experience - Health Care

deeply into various health care sectors. Health Care Welcome Reception Takes place each fall and is hosted by the Initiative. This kick-off meet and greet introduces first-year students to the various health care resources at HBS. Health Care 101 Is a broad overview of... View Details

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Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

closely with leading biotech industry and biomedical authorities, receive programmatic guidance and mentorship, and join a community of entrepreneurs shaping the future of science. “ Bringing life science innovations to the global... View Details

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Health Care Initiative - Health Care

and innovation, and to disseminate these works. Alumni Opportunities to participate in health care activities at the school, and through the ongoing development of the alumni health care network Executive Education Programs that disseminate knowledge and influence... View Details

2009
Report

Clusters, Cluster Policy, and Swedish Competitiveness

By: Christian H.M. Ketels

Proximity enables firms to take advantage of knowledge spill-overs and exploit supplierdemand linkages with other entities engaged in related activities. Cluster strength thus seems to be one of the important determinants of prosperity differences across geographies.... View Details

Keywords: Policy; Knowledge Use and Leverage; Industry Clusters; Business and Government Relations; Competitive Strategy; Competitive Advantage; Sweden

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July 1984 (Revised September 1986)
Case

Daewoo Group

By: Francis Aguilar

Focuses on the entrepreneurship of Chairman Kim Woo-Choong of Daewoo Group which became one of the 4 major group companies in Korea in just 17 years. The group's overall strategies are explored in conjunction with the evolution of Korea's industrial policies. The case... View Details