Publications

2017
Book

Entering StartUpLand: An Essential Guide to Finding the Right Job

By: Jeffrey J. Bussgang

Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details

Keywords: Business Startups; Managerial Roles; Job Search

February 2017 (Revised September 2017)
Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold

It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details

Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology

Educators

Article

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Quality; Media; Relationships; Marketing Reference Programs; Books; Publishing Industry

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Web

People - Advancing Racial Equity

Holly Fetter AVP, State Street Global Advisors Kristen Fitzpatrick Managing Director of MBA Career and Professional Development, MBA Program Hise Gibson Academy Professor, United States Military Academy at West Point Jerome Harris Program... View Details

30 Mar 2003
Research & Ideas

The Future of IT Consulting

have been several. First, innovation in frameworks and methodologies along with trained professionals have provided value-added services uniquely available from the consulting firm. For example, the Boston Consulting Group and McKinsey... View Details

Keywords: by Sarah Jane Johnston; Consulting

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to... View Details

Keywords: by Dina Gerdeman; Retail

Web

Interviewing - Alumni

professional. Dressing up for the interview even though the interviewer cannot see you can help you get into a professional state of mind. Before a Video Interview Ensure that you have a quiet space, proper lighting, and a neutral... View Details

Web

Teacher Profiles - Case Method Project

TX Monica Avila South Texas Academy for Medical Professionals Olmito, TX Subjects: Government, History TX Roger Azevedo John Paul II High School Plano, TX KY Delvin Azofeifa Martin Luther King Jr Academy for Excellence Lexington, KY... View Details

Web

Generative AI - Alumni

AI-generated materials to maintain ethical standards and authenticity. Striking a balance between leveraging technological advancements and upholding personal responsibility ensures that GenAI becomes an efficient and ethical tool in the pursuit of View Details

Research Summary

Business Leaders and Corporate Responsibility

By: Thomas R. Piper

Thomas R. Piper is trying to establish an appropriate sense of ethics and corporate responsibility for future business leaders. Earlier research provided compelling evidence that many future leaders seriously doubt that their interpersonal ethics can be brought into... View Details

October 19, 2021
Article

The Facebook Trap

By: Andy Wu

Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details

Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy

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August 2021
Case

Livongo: Scaling a Purpose-Driven Organization in Healthcare

By: Ranjay Gulati, Aseem Shukla and Reva Nohria

When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details

Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry

Educators

January 2021
Article

Veil-of-Ignorance Reasoning Mitigates Self-Serving Bias in Resource Allocation During the COVID-19 Crisis

By: Karen Huang, Regan Bernhard, Netta Barak-Corren, Max Bazerman and Joshua D. Greene

The COVID-19 crisis has forced healthcare professionals to make tragic decisions concerning which patients to save. Furthermore, the COVID-19 crisis has foregrounded the influence of self-serving bias in debates on how to allocate scarce resources. A utilitarian... View Details

Keywords: Self-serving Bias; Procedural Justice; Bioethics; COVID-19; Fairness; Health Pandemics; Resource Allocation; Decision Making

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2014
Book

Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy

By: Paul B. Brown, Charles F. Kiefer and Leonard A. Schlesinger

It used to be that if you studied and worked hard, you could be assured of an extremely satisfying career. But in a world of constant layoffs and dying industries, it has become increasingly difficult to "plan" your way to success. So what is the solution? Well, when... View Details

2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks