Publications

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Luis M. Viceira is the George E. Bates Professor in the Finance Unit and a Research Associate at the National Bureau of Economic Research. His research, course development, and teaching focus on the areas of investment management... View Details

Keywords: banking; education industry; financial services; nonprofit industry; retail financial services

Article

The Decreasing Value of Our Research to Management Education

By: Jone L. Pearce and Laura Huang

For centuries we have expected the best teachers also to be scholars. The practice of scholarship should do more than make scholars more humble teachers; scholarship is expected to be more than an activity done for its own sake. Here we present evidence that our... View Details

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14 Feb 2012
News

Where’s the Boss? Trapped in a Meeting

11 Dec 2015
News

Now Is the Time to Revisit Disruptive Innovation

15 Jun 2012
News

Stop Working All Those Hours

06 Sep 2013
News

Cheater’s High: Why Not Playing Fair Feels So Good

March 2015
Case

The I-PASS Patient Handoff Program

By: Robert S. Huckman and Michael Norris

In 2015, the I-PASS Patient Handoff Program Team, led by six pediatricians around the U.S., had to determine the best way to disseminate their program that had been proven to reduce communication errors in patient handoffs in hospital settings. Should they turn it into... View Details

Keywords: Health Care; Hospitals; Operations Improvement; Entrepreneurship; Health Care and Treatment; Health Industry; United States

2019
Working Paper

A Journal-Based Replication of 'Being Chosen to Lead'

By: Erik Snowberg, Allan Drazen, Anna Dreber and Erkut Y. Ozbay

Recent large-scale replications of social science experiments provide important information on the reliability of experimental research. Unfortunately, there exist no mechanisms to ensure replications are done. We propose such a mechanism: journal-based replication, in... View Details

Keywords: Experiments; Replication; Reliability; Journal-based Replication; Research

Read Now

February 2017 (Revised September 2017)
Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold

It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details

Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology

November 1984 (Revised May 1989)
Case

Wright Line, Inc. (A)

The Wright Line division of Barry Wright sells accessories used to store, protect, and provide access to computer media such as cards, tapes, and diskettes. With the explosive growth in the business computer market and the pronounced trend toward decentralized use, the... View Details

Keywords: Salesforce Management; Product Marketing; Computer Industry

March 1992 (Revised December 1992)
Case

Harley-Davidson, Inc.--1987

By: W. Carl Kester and Julia Morley

After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details

Keywords: Leveraged Buyouts; Currency Exchange Rate; Reports; Crisis Management; Going Public; Research; Competition; Auto Industry; Japan; New York (city, NY)

12 Oct 2017
News

What Trump could learn from polar explorer Ernest Shackleton

11 May 2021
News

Law Firms Are Building A.I. Expertise as Regulation Looms

April 2013
Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details

Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology