Publications

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27 May 2014
First Look

First Look: May 27

The article concludes by suggesting that the stratdegies of business enterprises need to be more fully integrated into wider narratives of the history of globalization. August 2013 JMR, Journal of Marketing View Details

Keywords: Sean Silverthorne

October 2007
Article

The Influence of Financial Statement Recognition and Analyst Coverage on the Market's Valuation of R&D Capital

By: Michael D. Kimbrough

Statement of Financial Accounting Standards 141 (SFAS No. 141)'s requirement that an acquirer in a business combination estimate the fair value of the target's separately identifiable assets and liabilities (including research and development capital) provides a rare... View Details

Keywords: Information; Value Creation; Fair Value Accounting; Research and Development; Financial Statements; Capital

2012
Article

Demand and Capacity Management in Air Transportation

This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on airlines and their passengers. Significant... View Details

Keywords: Demand Management; Capacity Management; Mathematical Modeling; Congestion And Delays; Trends And Opportunities; Demand and Consumers; Air Transportation; Mathematical Methods; Performance Capacity; Air Transportation Industry

03 Oct 2006
First Look

First Look: October 3, 2006

of the benefits associated with a diverse workforce. While it is critical for managers and researchers to understand the processes and outcomes associated with diversity, much work remains to be done in this important area of scholarship.... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

How to Put Meaning Back into Leading

have been engaging in research examining the linkage between meaning and economic life. Through informal discussions, we came to understand that while our methods were different, we were each absorbed in trying to answer similar... View Details

Keywords: by Martha Lagace

March 2020
Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz

At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details

Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior

31 Mar 2018
Working Paper Summaries

Expected Stock Returns Worldwide: A Log-Linear Present-Value Approach

Keywords: by Akash Chattopadhyay, Matthew R. Lyle, and Charles C.Y. Wang; Financial Services; Accounting

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

possible explanation is that founders are great at the start-up phase because they have the vision and the motivation. But as the firm grows, to do the ongoing management on a daily basis requires a different set of skills." Market... View Details

Keywords: by Carmen Nobel

Web

Clusters - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Frameworks & Key Concepts Frameworks & Key Concepts Drivers of Competitiveness The Diamond Model... View Details

14 Jun 2023
Op-Ed

Every Company Should Have These Leaders—or Develop Them if They Don't

We’ve long known that organizations require so-called flexible leaders to respond to rapid market fluctuations; the last couple of years have only emphasized that necessity. The environment we operate in—shaped by the pandemic, social... View Details

Keywords: by Hise Gibson

12 Sep 2017
Working Paper Summaries

The Better is the Enemy of the Good

Keywords: by Christine L. Exley and Judd B. Kessler

09 Aug 2017
News

4 Ways to Maximize Disruption in the Gig Economy

March 2011 (Revised March 2012)
Case

Fraunhofer: Innovation in Germany

By: Diego A. Comin, J. Gunnar Trumbull and Kerry Yang

Fraunhofer is one of the largest applied research organizations in the world. With 17,000 employees and a 1.6 billion euros budget, Fraunhofer has 60 institutes in Germany that cover most fields of science. The case examines the consequences that Fraunhofer has for the... View Details

Keywords: Economy; Entrepreneurship; Financial Markets; Government and Politics; Labor; Markets; Outcome or Result; Research and Development; Competitive Strategy; Germany

Educators

20 Mar 2009
Working Paper Summaries

Catering to Characteristics

Keywords: by Robin Greenwood & Samuel Hanson; Technology

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim

In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details

Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty

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Web

Fellowships - Business History

protected by law. Apply Online “ HBS shows how business history can be a viable and thriving field of research and teaching in a business school, by offering great electives, unique research and pedagogical... View Details

July – August 2011
Article

The Paradox of Samsung's Rise

By: Tarun Khanna, Jaeyong Song and Kyungmook Lee

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would... View Details

Keywords: Organizational Design; Research and Development; Marketing; Business Processes; Brands and Branding; System; Globalized Markets and Industries; Transformation; Cost; Forecasting and Prediction; Production; Quality; China; India; Turkey

April 3, 2016
Guest Column

The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

By: Aaron K. Chatterji and Michael W. Toffel

Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details