Publications

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

25 May 2023
News

Brazil’s Nubank Turns 10

is Guilherme Lago (MBA 2005). Nubank launched in 2013 in São Paulo, Brazil, a country whose banking system has been known for its high fees and low-tech approach. Now half of all adults in Brazil use Nubank, thanks in part to an expanding... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

Web

Hamilton Hall | About

included in the original McKim, Mead & White campus plan. In 2005, a major project to renovate the 49,297-square-foot building was launched under the direction of Boston architects Finegold Alexander & Associates, with the goal of... View Details

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

discrimination. For example, when it launched in 2008, would-be guests' names and profile pictures were prominent on Airbnb requests that hosts saw prior to booking. This design was in contrast to existing platforms such as eBay, where... View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

in AI, eclipsing most other firms and universities in the number of publications and patents. What did it mean for Google to be AI first? Pichai wasn’t talking about introducing a new AI-inspired product or launching a few pilots... View Details

Keywords: by Dina Gerdeman

16 Oct 2015
Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and marketing skills. I called... View Details

15 Feb 2024
News

Startup Shepherds

tapped to launch Martha Stewart Living’s first online business; in the process, he discovered the need for an internet strategy firm focused on media and publishing. Sherman set off on his own as founder and CEO of WestEnd New Media in... View Details

Keywords: April White

07 Jul 2023
Blog Post

Harvard Innovation Labs: Where Passion and Purpose Meet

could access the resources of innovation and entrepreneurship. These include a wide range of courses and programs; maker, media, and AR/VR studios; experienced mentors; and opportunities for funding. Over the last decade, the ecosystem has expanded to include a virtual... View Details

Web

Eligibility & Rules - Alumni

proximity or launch market. All applications/pitches must be submitted in English. The International Track is open to international applicants who live outside of the Asia-Pacific and Europe regions and will be part of the European and... View Details

January 2008
Article

Entrepreneurship and Urban Success: Toward a Policy Consensus

By: Zoltan J. Acs, Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson and William C. Strange

Like all politics, all entrepreneurship is local. Individuals launch firms and, if successful, expand their enterprises to other locations. But new firms must start somewhere, even if their businesses are conducted largely or exclusively on the Internet. Likewise,... View Details

Keywords: Business Headquarters; Business Startups; Development Economics; Economy; Entrepreneurship; Policy; Taxation; Growth and Development Strategy; Product Development; Business Processes; Expansion; Internet

Read Now

February 2019 (Revised May 2021)
Case

Electric Car Wars, 2018

By: John R. Wells and Benjamin Weinstock

Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

01 Sep 2023
News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

January 2022
Background Note

Common Prosperity? China Shifts Left

By: William C. Kirby and Noah B. Truwit

Since the founding of the People’s Republic of China in 1949, the ruling Chinese Communist Party (CCP) has been mistrustful of entrepreneurs and the private sector that operates outside the government’s authority. In its first decades under Mao Zedong, the CCP... View Details

Keywords: Market Reform; Gdp; Government Administration; Government and Politics; Private Sector; Governing Rules, Regulations, and Reforms; Economy; Globalized Economies and Regions; Entrepreneurship; Business and Government Relations; Globalized Markets and Industries; Social Issues; Society; Economic Growth; China

July 2019
Case

Instabeat—One More Lap?

By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar

This case follows Lebanese entrepreneur, Hind Hobeika, an engineer and competitive swimmer who spends seven years trying to launch a wearable heartrate monitor and motion sensor to help swimmers track their performance while swimming. While the Beirut-based... View Details

Keywords: Startup; Manufacturing; Prototyping; Female Protagonist; Business Startups; Decision Making; Entrepreneurship; Information Infrastructure; Information Technology; Design; Organizational Culture; United States; Lebanon

June 2013 (Revised June 2016)
Case

Ensina!

By: John J-H Kim, Alejandra Meraz Velasco and Christine An

In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details

Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil