Publications

05 Feb 2009
Research & Ideas

In Praise of Marketing

compare prices over the web irons out cross-border price differences and expands trade. A poor farmer in India can check commodity prices on the Internet before he sells his crop to the local buyer. Thanks to a progressive decline in data... View Details

Keywords: by John Quelch; Advertising

Profile

Mike Maples Jr.

big. For example, when Maples was first getting started, ventures like Twitter and Digg fit into his “primary hypotheses” related to the transformation of the Internet, “from an Internet of pages to the View Details

07 Feb 2012
First Look

First Look: February 7

year. Using Internet Data for Economic Research Author:Benjamin G. Edelman Publication:Journal of Economic Perspectives (forthcoming) Abstract The data used by economists can be broadly divided into two categories. First, structured... View Details

Keywords: Sean Silverthorne

03 Mar 2014
Research & Ideas

Facebook’s Future

people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a virtual Cheers bar where people... View Details

Keywords: by Mikolaj Piskorski

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

venture, such as long-haul ships for Columbus or the Internet and telecom infrastructure for Skype. During his research and course development, Kerr focused on three key pieces for LGV cases: identifying case examples of larger trends and... View Details

Keywords: by Kim Girard; Education

06 Jan 2010
What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

Internet security industry. Let's apply this thinking to the recently reinitiated global conversation about climate change. If one subscribes to precepts of entrepreneurial management, there should be a pot of gold at the end of a climate... View Details

Keywords: by Jim Heskett; Energy; Utilities

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

And Gerald Nanninga posed the interesting question: "Have we limited our potential by not only mislabeling potential partners as 'customers' but in mislabeling everyone in the entire supply chain?" What do you think? Original Article The View Details

Keywords: by Jim Heskett

10 Jul 2000
Research & Ideas

Entrepreneurship in Europe

good is that there is a lack of entrepreneurial programs, particularly in Europe. It's a challenge to train entrepreneurs." The second issue, in terms of support, is the widening digital divide. "This applies even in countries where there is a strong middle... View Details

Keywords: by Kenneth Liss

01 Dec 2020
News

Two Truths and a Lie About 5G

when you look at the B2B applications, Menard explains. He points to a number of tech disruptions that are happening in parallel, including low earth orbit satellites, cloud storage, edge computing, Internet of Things networks,... View Details

Keywords: Jen McFarland Flint

2022
Working Paper

E-commerce During COVID: Stylized Facts from 47 Economies

By: Joel Alcedo, Alberto Cavallo, Bricklin Dwyer, Prachi Mishra and Antonio Spilimbergo

We study e-commerce across 47 economies and 26 industries during the COVID-19 pandemic using aggregated and anonymized transaction-level data from Mastercard, scaled to represent total consumer spending. The share of online transactions in total consumption increased... View Details

Keywords: COVID-19 Pandemic; Health Pandemics; Spending; Internet and the Web; Global Range; Analysis; E-commerce

Read Now

June 2016
Case

The Wealthfront Generation

By: Luis Viceira and Allison Ciechanover

Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education

January 2014 (Revised February 2015)
Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld

This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details

Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry

SSRN

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November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry