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      • Faculty Publications  (2,123)

      Exploration And ExploitationRemove Exploration And Exploitation →

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      • June 1995 (Revised September 1996)
      • Case

      Union Carbide's Bhopal Plant (A)

      By: Debora L. Spar
      In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
      Keywords: Ethics; Corporate Social Responsibility and Impact; Chemicals; Foreign Direct Investment; Chemical Industry; United States; India
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      Spar, Debora L., Suzanne Hull, and Julia Kou. "Union Carbide's Bhopal Plant (A)." Harvard Business School Case 795-070, June 1995. (Revised September 1996.)
      • June 1995
      • Case

      Northern Telecom and Netas (B): Transferring Technology to Central Asia

      By: Rosabeth M. Kanter, Kalman D. Applbaum and Pamela A. Yatsko
      In the early 1990s, the Turkish telecommunications firm, Netas, established joint ventures in Azerbaijan and Kazakhstan as miniature replications of Netas's own experience on the receiving end of technology transfer with Netas's 51% owner, Northern Telecom. This case... View Details
      Keywords: Joint Ventures; Mobile and Wireless Technology; Change Management; Transition; Developing Countries and Economies; Organizational Change and Adaptation; Learning; Technology Adoption; Telecommunications Industry; Turkey; Kazakhstan; Azerbaijan
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      Kanter, Rosabeth M., Kalman D. Applbaum, and Pamela A. Yatsko. "Northern Telecom and Netas (B): Transferring Technology to Central Asia." Harvard Business School Case 395-088, June 1995.
      • April 1995 (Revised October 1995)
      • Case

      Unemployment in France: "Priority Number One"

      By: David A. Moss
      Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major... View Details
      Keywords: Job Cuts and Outsourcing; Employment; Economics; Government and Politics; Political Elections; Social Issues; Wages; France
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      Moss, David A. Unemployment in France: "Priority Number One". Harvard Business School Case 795-064, April 1995. (Revised October 1995.)
      • April 1995 (Revised July 1996)
      • Case

      Microsoft, 1995

      By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot
      Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details
      Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry
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      Khanna, Tarun, David B. Yoffie, and Israel Yellen Ganot. "Microsoft, 1995." Harvard Business School Case 795-147, April 1995. (Revised July 1996.)
      • April 1995 (Revised July 1996)
      • Case

      Governance at Metallgesellschaft (A)

      By: Jay W. Lorsch and Samanta Graff
      MG Corp., a U.S. subsidiary of Germany's international conglomerate, Metallgesellschaft, engaged in a disastrous hedging strategy that nearly dragged the entire enterprise into bankruptcy. This case explores issues of responsibility and accountability among the... View Details
      Keywords: Business Subsidiaries; Corporate Accountability; Business Conglomerates; Governing and Advisory Boards; Insolvency and Bankruptcy; Corporate Governance; Mining Industry; Chemical Industry; Germany; United States
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      Lorsch, Jay W., and Samanta Graff. "Governance at Metallgesellschaft (A)." Harvard Business School Case 495-055, April 1995. (Revised July 1996.)
      • 1995
      • Chapter

      An Exploration of Common Ground: Integrating Evolutionary and Strategic Theories of the Firm

      By: C. A. Montgomery, N. Juul Foss and C. Knudsen
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      Montgomery, C. A., N. Juul Foss, and C. Knudsen. "An Exploration of Common Ground: Integrating Evolutionary and Strategic Theories of the Firm." In Resource-Based and Evolutionary Theories of the Firm: Towards a Synthesis, edited by C. A. Montgomery, 1–17. Norwell, MA: Kluwer Academic Publishers, 1995.
      • March 1995 (Revised July 1995)
      • Case

      Apple Computer (B)(Abridged) : Building a Worldwide Strategy

      By: Michael Beer and Gregory C. Rogers
      Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
      Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry
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      Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)
      • February 1995 (Revised August 1995)
      • Case

      Microsoft in the People's Republic of China, 1993

      By: Tarun Khanna
      Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details
      Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China
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      Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
      • January 1995 (Revised January 1995)
      • Case

      USAA: Business Process Review for the Great Lakes Region (Abridged)

      By: James L. Heskett
      Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details
      Keywords: Restructuring; Mortgages; Management Practices and Processes; Business Processes; Organizational Design; Mathematical Methods; Real Estate Industry; North America
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      Heskett, James L. "USAA: Business Process Review for the Great Lakes Region (Abridged)." Harvard Business School Case 395-026, January 1995. (Revised January 1995.)
      • January 1995
      • Background Note

      Note on Foreign Direct Investment

      By: Debora L. Spar
      Between 1985 and 1990, the global economy witnessed an unprecedented surge in flows of foreign direct investment (FDI). This sudden increase called back into prominence the range of questions that have long surrounded FDI. What causes firms to expand or contract their... View Details
      Keywords: Foreign Direct Investment
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      Spar, Debora L., and Julia Kou. "Note on Foreign Direct Investment." Harvard Business School Background Note 795-031, January 1995.
      • November 1994
      • Case

      Bain & Company: International Expansion

      By: Michael Y. Yoshino and J. Peter Williamson
      Bain & Co., a leading strategy consulting firm, faces major strategic and organizational issues regarding global expansion. The Bain partners must choose a course among many exciting and attractive opportunities for growth. Also explores organizational and managerial... View Details
      Keywords: Business or Company Management; Growth and Development Strategy; Management; Expansion; Global Strategy; Decision Making; Organizations; Partners and Partnerships; Consulting Industry
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      Yoshino, Michael Y., and J. Peter Williamson. "Bain & Company: International Expansion." Harvard Business School Case 395-102, November 1994.
      • November 1994 (Revised December 1995)
      • Case

      Scripps Research Institute, The: November 1993 (Abridged)

      By: Josh Lerner
      In November 1993, Dr. Richard Lerner, president of the Scripps Research Institute, faces the challenge of maintaining his organization's financial and scientific vitality. A proposed cooperative venture with Sandoz has attracted considerable criticism. Meanwhile, a new... View Details
      Keywords: Joint Ventures; Financing and Loans; Policy; Management; Organizational Change and Adaptation; Problems and Challenges; Research; Nonprofit Organizations
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      Lerner, Josh. "Scripps Research Institute, The: November 1993 (Abridged)." Harvard Business School Case 295-068, November 1994. (Revised December 1995.)
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • October 1994 (Revised March 1999)
      • Case

      Ritz-Carlton: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser, Thomas O. Jones and Norman Klein
      Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services at Ritz-Carlton hotels. The luxury hotel chain's unique service credo and commitment to quality principles are... View Details
      Keywords: Competency and Skills; Customer Satisfaction; Training; Recruitment; Service Delivery; Supply Chain Management; Luxury; Balance and Stability; Information Technology
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      Sasser, W. Earl, Thomas O. Jones, and Norman Klein. "Ritz-Carlton: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-064, October 1994. (Revised March 1999.)
      • September 1994
      • Case

      Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

      By: Joseph L. Bower and John B. Matthews Jr.
      Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details
      Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States
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      Bower, Joseph L., and John B. Matthews Jr. "Marks & Spencer: Sir Richard Greenbury's Quiet Revolution." Harvard Business School Case 395-054, September 1994.
      • September 1994
      • Case

      Bob Fifer

      By: David A. Thomas and Doug Cohen
      Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes... View Details
      Keywords: Personal Development and Career; Entrepreneurship; Identity; Leadership Style; Ethnicity; Management Teams
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      Thomas, David A., and Doug Cohen. "Bob Fifer." Harvard Business School Case 495-013, September 1994.
      • June 1994 (Revised October 2001)
      • Case

      Mrs. Fields, Inc. (1988-1992)

      By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
      Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details
      Keywords: Organizational Change and Adaptation; Expansion; Growth Management; Organizational Structure; Globalization; Information Management; Food and Beverage Industry
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      Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)
      • May 1994
      • Background Note

      Reorienting Channels of Distribution

      By: V. Kasturi Rangan
      Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
      Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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      Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
      • May 1994 (Revised November 1994)
      • Case

      PepsiCo: A View from the Corporate Office

      By: Lynda M. Applegate and Leonard A. Schlesinger
      Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
      Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
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      Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)
      • April 1994 (Revised October 2002)
      • Case

      Frito-Lay, Inc.: A Strategic Transition (1990-1992)

      By: Lynda M. Applegate
      Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a... View Details
      Keywords: Organizational Change and Adaptation; Information Technology; Business Strategy; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1990-1992)." Harvard Business School Case 194-109, April 1994. (Revised October 2002.)
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