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(4,249)
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- Research (2,746)
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Show Results For
- All HBS Web
(4,249)
- People (17)
- News (908)
- Research (2,746)
- Events (10)
- Multimedia (35)
- Faculty Publications (2,101)
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- 16 Apr 2020
- Research & Ideas
Has COVID-19 Broken the Global Value Chain?
- Teaching Interest
Doing Business in Africa
This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa. Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details
- 2017
- Working Paper
International Business and Emerging Markets: A Long-Run Perspective
- 2012
- Case
ChemChina
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
- April 1998 (Revised September 1998)
- Case
Classic Pen Company, The: Developing an ABC Model
- May 2012
- Case
BoldFlash: Cross-Functional Challenges in the Mobile Division
- 04 Jun 2018
- Blog Post
Reapplying to HBS
- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
- Web
CSV in Practice - Institute For Strategy And Competitiveness
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
- 2008
- Working Paper
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
- October 2001 (Revised November 2001)
- Background Note
Running and Growing the Small Company: Course Overview
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
- 11 May 2022
- Blog Post
MoMBAs: The Inspiring Student Mothers of HBS
- October 1991 (Revised December 1993)
- Case