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Publications

Publications

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  • All HBS Web  (4,249)
    • People  (17)
    • News  (908)
    • Research  (2,746)
    • Events  (10)
    • Multimedia  (35)
  • Faculty Publications  (2,101)

Show Results For

  • All HBS Web  (4,249)
    • People  (17)
    • News  (908)
    • Research  (2,746)
    • Events  (10)
    • Multimedia  (35)
  • Faculty Publications  (2,101)
← Page 93 of 4,249 Results →
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • 16 Apr 2020
  • Research & Ideas

Has COVID-19 Broken the Global Value Chain?

manufactured by another firm elsewhere, and distributed by dealers everywhere—all underwritten by global cash flows. Often these networks are established without much redundancy planning or other risk-mitigation factors to counter... View Details
Keywords: by Sean Silverthorne
  • Teaching Interest

Doing Business in Africa

By: John D. Macomber

This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa.   Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

Keywords: Africa
  • 2017
  • Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones
This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details
Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges
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Jones, Geoffrey. "International Business and Emerging Markets: A Long-Run Perspective." Harvard Business School Working Paper, No. 18-020, September 2017.
  • 2012
  • Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina." Tsinghua University Case, 2012.
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
  • April 1998 (Revised September 1998)
  • Case

Classic Pen Company, The: Developing an ABC Model

By: Robert S. Kaplan
Classic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation. View Details
Keywords: Activity Based Costing and Management; Manufacturing Industry
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Kaplan, Robert S. "Classic Pen Company, The: Developing an ABC Model." Harvard Business School Case 198-117, April 1998. (Revised September 1998.)
  • May 2012
  • Case

BoldFlash: Cross-Functional Challenges in the Mobile Division

By: Michael Beer and Rachel Shelton
Roger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within... View Details
Keywords: United States; Massachusetts; Morale; Human Resource Management; Technology; Leadership; Opportunities; Organizational Design; Conflict and Resolution; Product Development; Change Management; Information Infrastructure; Business Processes; Manufacturing Industry; Manufacturing Industry; Massachusetts
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Beer, Michael, and Rachel Shelton. "BoldFlash: Cross-Functional Challenges in the Mobile Division." Harvard Business School Brief Case 124-438, May 2012.
  • 04 Jun 2018
  • Blog Post

Reapplying to HBS

dinged. Life went on and, following graduation, I started working for Worthington Industries—a manufacturing company based in Columbus, Ohio. After a few years at Worthington, and a recent promotion to a Product Manager role, I again... View Details
  • 06 Sep 2022
  • Blog Post

Student Spotlight: Summer Internships in Business & Environment

was Corporate Strategy at PepsiCo / Growth at SodaStream. Dallin McKinnon (MBA 2023, Section J), Summer Internship: Strategy MBA Intern at Volta Trucks Volta Trucks is a full-electric commercial vehicle manufacturer and services company.... View Details
  • June 2002 (Revised October 2005)
  • Case

Inside Intel Inside

By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Manufacturing Industry; Manufacturing Industry; California
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Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
  • Web

CSV in Practice - Institute For Strategy And Competitiveness

55,000 physicians to date, each treating approximately 230 patients. Novo’s market share in China increased from 0% to 63%, and China has become the company’s third largest market with revenues of $1.28 billion (as of 2013). Shared Value in the Value Chain Fibria , the... View Details
  • 26 Mar 2018
  • Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

iStock In the 1992 film Glengarry Glen Ross, an executive played by Alec Baldwin presents a unique motivational scheme to a trio of down-on-their-luck real estate salesmen. There will be a new contest, he tells them, to see who can bring in the most sales. “First prize... View Details
Keywords: by Michael Blanding; Manufacturing
  • 29 Sep 2021
  • Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

entrepreneur didn’t anticipate the many extra manufacturing steps—and the retooling needed to produce the new product. He wound up going through seven different manufacturers before he found one that could... View Details
Keywords: by Rachel Layne
  • 2008
  • Working Paper

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
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Fourcade, Marion, and Rakesh Khurana. "From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." Harvard Business School Working Paper, No. 09-037, September 2008.
  • October 2001 (Revised November 2001)
  • Background Note

Running and Growing the Small Company: Course Overview

Addresses challenges facing managers, presidents, and owners in generating and sustaining superior performance, especially as a company broadens its mix of goods and services, increases the volume of its sales, and enlarges the size of its workforce. The critical... View Details
Keywords: Business or Company Management; Talent and Talent Management
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Spear, Steven J. "Running and Growing the Small Company: Course Overview." Harvard Business School Background Note 602-077, October 2001. (Revised November 2001.)
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

introduced low cost production methods to manufacture highly accurate quartz watches. Swiss business historians refer to this as the "Quartz Crisis." Companies like Seiko and Casio seized the quartz market. By 1983, two-thirds... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 11 May 2022
  • Blog Post

MoMBAs: The Inspiring Student Mothers of HBS

manufacturing Post-HBS Industry: Consulting What is it like to be pregnant at HBS? HBS was extremely supportive when I told them about my pregnancy. They shared many initiatives they take to help new moms at school (such as a shuttle van... View Details
  • October 1991 (Revised December 1993)
  • Case

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details
Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Manufacturing Industry; Manufacturing Industry
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Theroux, John B. "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive." Harvard Business School Case 392-025, October 1991. (Revised December 1993.)
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