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Show Results For
- All HBS Web
(9,370)
- People (40)
- News (3,024)
- Research (3,961)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,722)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 08 Nov 2021
- Blog Post
4 Ways the MS/MBA is Preparing Me for a Career in Health Care and the Life Sciences
experience. The case method at HBS forces you to be fully present, reactive and able to communicate your opinions in a very clear way. The real beauty of the case method is listening to the opinions of... View Details
- 07 Nov 2022
- Blog Post
Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis
entrepreneur and founder of Friendship (NGO). Since 2002, Friendship has provided healthcare and education to remote communities in Bangladesh that have been especially... View Details
- Web
Field Course: Private Equity Projects and Ecosystems - Course Catalog
mid-term networking event is held with the local PE community in downtown Boston. There is virtually no overlap with Starting Your Own Private Investment Firm , which Professor Dionne co-founded as a SIP, View Details
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
reality by recording and releasing her first single, March Eleven, on all music streaming platforms and she also launched the next phase of her career in banking. You may be surprised to see someone both... View Details
- 2010
- Working Paper
CREATING LEADERS WORKSHOP: Mastering the Principles and Effective Delivery of 'The Ontological Leadership Course' (PDF File of PowerPoint Slides)
By: Werner Erhard, Michael C. Jensen, Kari L. Granger and Joseph J. DiMaggio M.D.
This workshop is designed to support participants in gaining mastery in the delivery of our new course: "Being A Leader and the Effective Exercise of Leadership: An Ontological Model." The Workshop was delivered at the United States Air Force Academy (July 13 - 16,... View Details
Keywords: Curriculum and Courses; Values and Beliefs; Globalization; Policy; Leadership Development; Goals and Objectives; Performance Capacity; Social and Collaborative Networks
Erhard, Werner, Michael C. Jensen, Kari L. Granger, and Joseph J. DiMaggio M.D. "CREATING LEADERS WORKSHOP: Mastering the Principles and Effective Delivery of 'The Ontological Leadership Course' (PDF File of PowerPoint Slides)." Harvard Business School Working Paper, No. 11-002, October 2010.
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- 01 Sep 2006
- News
Private Sector and Public Interest Meet at Global Leadership Forum
declared, American policy needs to become more multilateral, and globalization must be shaped by the international community “to resist the negative aspects and leverage the... View Details
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
important move, is Public Opinion.” 10 Hill argued that “the highest purpose of public relations is to foster and promote understanding among people. For this reason, the art of communication assumes great... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
proactive effort to be as effective and clear as possible in their communication to both internal and external stakeholders. Importantly, a vast majority of the initiatives... View Details
- 04 Nov 2022
- News
How Bullying Manifests at Work - and How to Stop It
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)
By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
provides, but also opened my way of thinking to see all the different types of career paths that there might be.” HBS also added to the rich fabric of relationships Leahy has built over the years that have helped her continue to learn and... View Details
Keywords: Consumer Products / Retail
- June 2018 (Revised June 2018)
- Teaching Note
Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together
By: Boris Groysberg, Tricia Gregg and Katherine Connolly Baden
Teaching Note for HBS No. 417-048. View Details
- 13 Aug 2024
- Op-Ed
Can AI Save Physicians from Burnout?
documentation, litigation defense, and regulatory compliance. These excessive documentation requirements also strain the patient-physician relationship, reducing the time patients spend with their doctors View Details
- June 2013
- Teaching Note
A Politician in a Leather Suit and the Paradox of Japanese Capitalism
By: Karthik Ramanna
Two lost decades later, capitalism in Japan embodies peculiar contradictions—preserving wealth and social stability in the face of declining economic power. Scant transparency in Japanese corporate practices plays an important role in this phenomenon. Sometimes... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
“The new cases will feed our curriculum, we have opened lines of communication with many new companies, and the case method has found a firm foothold in China.” A second collaborative program, Competing in... View Details
- 01 Dec 1999
- News
Covering the Issues
decade. Coverage of School- and alumni-sponsored community outreach programs were featured in the early 1970s, including several pieces on volunteer consulting projects. In addition, in a special 1979... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
pair say, is to get the business community to understand the structural source of Washington’s dysfunction and help begin to fix it. They acknowledge that won’t be easy. In the current environment, some... View Details
Keywords: by Christina Pazzanese, Harvard Gazette