Marketing Communications - Publications - Faculty & Research

19 Sep 2012
News

On a Sound Track

ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago... View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

06 Dec 2017
Blog Post

The 23rd Annual Harvard Business School Tech Conference

However, we did not want to just stop there. We took our discussions and conversations a step further to talk about the responsibilities that we have as current and future leaders to make the technology community more inclusive and... View Details

Keywords: Technology

01 Mar 2012
News

Social Investing Pioneers

renowned venture capital firm he cofounded in 1972. In 2007, he cofounded and became a nonexecutive director of Social Finance, a London-based nonprofit social investment advisory that is pioneering ways to apply market principles to... View Details

Keywords: Roger Thompson; Funds, Trusts, and Other Financial Vehicles; Finance; Social Assistance; Health, Social Assistance

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details

19 Jun 2018
News

Pittsburgh Alumni Annual Meeting Features PPG’s McGarry

services in a market that's shifting rapidly from the public sector to the private sector.” Now in its tenth year, the program remains one of the most popular among HBSAO alumni. “We put our skills to good use when we help those who need... View Details

Keywords: Margie Kelley

Fast Answer

Annual IT expenditures by industry

Annual reported IT expenditures by U.S. industry and by type of IT expenditure. Information and Communication Technology Survey: Annual survey compiled by the U.S. Census Bureau that breaks out IT spending by industry and type of... View Details

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

of the other members. It also flourishes in communities where resources are mobile. Q: Does this help explain the phenomenal increase in entrepreneurial activity we have witnessed over the past few years? A: Changes in the financial and... View Details

Keywords: by William Mahoney

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

Citation

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11 Jul 2006
First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details

Keywords: Sean Silverthorne

Profile

Shawn Tuli

Raised in Belmont, Massachusetts, Shawn Tuli is a local who has returned home after long stretches of education and real estate-related work in Atlanta, D.C., New York, and Philadelphia. “Real estate has been a theme throughout my life,” Shawn says. “My father, who... View Details

Web

5.1 Information Technology | MBA

McArthur, the Chapel, and Chao — by third parties is not allowed unless permission is obtained from the HBS Marketing & Communications Office. For more information, please review the HBS Media Guidelines .... View Details

29 May 2014
Research & Ideas

Research Symposium 2014

intrusive, and negative." That wariness is costly, because feedback from the front lines is often vital to improving business practices and safety measures. With that in mind, Edmondson discussed how to foster a workplace culture of open View Details

Keywords: by Carmen Nobel; Accounting; Health

01 Dec 2011
News

Peak Earth?

quarterly letter to investors that has become a must-read not only for the financial community but also for anyone concerned about climate change, resource depletion, and the environment. Grantham, whose firm manages more than $100... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

June 2018 (Revised October 2018)
Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty

Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details

Citation

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04 Sep 2014
News

Our focus was to get drug companies to invest money in ALS

could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure the disease’s progression... View Details

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details

Web

Online Personal Branding Course | HBS Online

This course is part of the Marketing track. Introduction to Personal Branding ENROLL NOW No application needed for our certificate programs. Start your journey today! New Personal Branding $1,850 Next 3-week session starts September 24th... View Details

01 Jun 2014
News

FIELD 2 in Accra

important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

issues that profit brings to a social service organization. Founded thirty-five years ago, the small, multiservice nonprofit Haley House is a spiritually based community organization that serves "society's forgotten people"—the... View Details

Keywords: by Martha Lagace

Web

Policies | Baker Library

Reading Room using professional equipment is limited to school operational purposes and must be approved by Baker Library staff and HBS Marketing & Communications beforehand. Taking photographs of... View Details

Publications